2022 is the yr to change to Google Analytics 4 from Common Analytics, the present model for many customers.
That is my third publish addressing GA4. The primary was an introduction to the platform. The second supplied ways for getting began, operating GA4 alongside Common Analytics.
On this publish, I’ll present a guidelines to make sure a clean transition in order that nothing is left behind.
Google Analytics 4 Transition Guidelines
- Evaluate whole periods. Guarantee session counts align between UA and GA4.
- Evaluate periods by medium. Guarantee channel attribution aligns on UA and GA4.
- Evaluate engaged periods in GA4 versus bounce charge in UA. Be sure that the metrics are shut.
- Affirm Occasions between UA and GA4. Be sure that none had been forgotten within the transition.
- Evaluate whole conversions for UA and GA4. Affirm all conversions in UA had been arrange in GA4 and are reporting appropriately.
- Affirm customized dimensions and metrics in UA had been created in GA4 and are populating.
- Examine Google Adverts integration in GA4 if it was carried out in UA.
- Examine Google Search Console integration in GA4 if it was carried out in UA.
- For ecommerce, examine transactions and income between UA and GA general and by product title, SKU, and class. Additionally, examine transactions and income by any customized dimension in UA.
To help, I’ve created a Knowledge Studio report to hook up with your UA view and GA4 property and examine the 2. The report additionally contains directions for accessing each information sources.
The report will probably evolve with new options in Google Analytics 4. I intend to repeatedly enhance it so customers can transition easily.
The writer’s Knowledge Studio report connects a UA view and GA4 property. It additionally contains directions for methods to entry each information sources.