In August 2021, ecommerce and omnichannel retailers have many matters to select from for content material advertising and marketing, together with back-to-school procuring guides, informative ebooks, MTV’s fortieth birthday, presidential jokes, and objects with a world taste.
Content material market is the method of making content material, publishing it, and selling it to draw, have interaction, and retain an viewers of consumers. Content material advertising and marketing may also help with search engine marketing and pay-per-click adverts.
Generally, nonetheless, it may be difficult to know what matters to handle. What follows are 5 content material advertising and marketing concepts you should utilize for your small business in August 2021.
1. Again-to-school Buying Guides
In June 2021, the Nationwide Retail Federation surveyed back-to-school and off-to-college buyers in regards to the forthcoming tutorial yr. Greater than two-thirds (64%) believed that faculty can be primarily in-person this fall. What’s extra, about 26% of surveyed buyers had already began to look on-line as they plan purchases.
An NRF survey discovered that almost all back-to-school buyers anticipate in-person courses this fall.
These outcomes could point out a sturdy back-to-school retail season.
Whereas your on-line store will virtually definitely need to deploy adverts and electronic mail, don’t omit content material. For August 2021, create back-to-school procuring guides for each age group — elementary faculty by way of school, in addition to mother and father.
The guides needs to be particular to the business your on-line retailer serves. For instance, a retailer that sells family cleansing provides may publish the “Definitive Information to Again-to-school Stains and Easy methods to Take away Them.”
This information would function cleansing provides and, maybe, cleansing provide bundles or kits aimed toward frequent back-to-school stains. One part of the information may deal with how one can take away grass stains from a soccer or soccer uniform. One other article may give attention to eradicating mud from carpets.
2. The ten-times E book
Let August 2021 be the month you do one thing extraordinary together with your content material advertising and marketing. Create an e-book associated to the merchandise your small business sells which might be 10-times higher than the rest accessible.
After which use that e-book to generate web site visitors, leads, and gross sales. This method is tried and true. Think about BigCommerce, for instance. The corporate creates wonderful ebooks and guides. It makes use of these for lead seize, however a B2C vendor may simply use the idea to construct an electronic mail record.
B2B SaaS corporations akin to BigCommerce have been utilizing ebooks to encourage visitors, seize leads, and make gross sales for years.
Subsequent, BigCommerce creates plenty of weblog posts across the matter of the information. The posts typically draw content material from the e-book.
The e-book you create can be repurposed into a number of articles, akin to this direct-to-consumer instance from BigCommerce.
Take this concept and apply it to your merchandise. For instance, a web based retailer promoting home vegetation may create a 30-page e-book titled “The Final Information to Rising Vegetation in an Residence.”
3. August 1: MTV Turns 40
Music Tv — MTV — was revolutionary when it launched on August 1, 1981. Anybody sufficiently old to recollect early MTV most likely remembers watching hours of music movies performed back-to-back with little interruption. The channel modified how a era associated to music. This explains the primary video performed on MTV: The Buggles’ “Video Killed The Radio Star.”
In your firm’s August 2021 content material advertising and marketing, use MTV’s fortieth as a springboard to give attention to 1980’s nostalgia as it would relate to your retailer’s merchandise. You might do that in just a few methods.
If your small business is music-related, deal with the anniversary as historical past or analyze how MTV impacted the business. In case your merchandise are usually not music-specific, use MTV as a landmark and examine its launch to your organization or the recognition of your merchandise.
Right here is an instance. Say that you’ve a direct-to-consumer model promoting beard oils and beard grooming provides. You might publish an article with a headline of “Did MTV Give Rise to the Fashionable Beardsman?”
Within the instance, a retailer promoting beard grooming merchandise may create a humorous article about how MTV could have inspired beard development.
This text may analyze the primary 100 music movies performed on MTV in 1981, counting the variety of males proven within the movies and calculating the share with facial hair. This proportion, which is close to zero, can be in comparison with the share now showing on MTV. The article could possibly be humorous.
If there’s a technique to join MTV’s fortieth anniversary to beard grooming merchandise, there may be doubtless additionally a technique to join your merchandise to the milestone, too.
4. August 11: Presidential Joke Day
If your organization’s model is informal, think about creating content material for Presidential Joke Day on August 11, 2021.
President Ronald Reagan began presidential joke day, however any president can get in on the laughs. Proven listed here are presidents Joe Biden and Barack Obama.
For example, you may produce a video. Ask 10 of your organization’s staff to inform a favourite presidential joke and launch the mixed video on social media or market it with electronic mail.
If you happen to want some inspiration, learn Andy Simmons’s article from Reader’s Digest, “17 Sick Presidential Burns to Steal on ‘Nationwide Presidential Joke Day,’” or Julia Davis’ Psychological Floss article, “9 Presidential Jokes for Presidential Joke Day.”
You will see that jokes about presidents and from presidents. Here’s a one-liner from President Eisenhower: “An atheist is a man who watches a Notre Dame-Southern Methodist soccer recreation and doesn’t care who wins.”
Lastly, as you ponder Nationwide Joke Day, take a second to recollect its origin. Throughout a microphone verify earlier than giving a speech on August 11, 1984, President Ronald Reagan mentioned, “My fellow Individuals. I’m happy to let you know at the moment that I’ve signed laws that can outlaw Russia ceaselessly. We start bombing in 5 minutes.”
The “joke” was not broadcast stay, however a recording was later leaked.
5. Worldwide Content material
Ecommerce has made retail worldwide. And content material is aware of few borders, too. So a weblog put up hosted on an ecommerce web site in China, Germany, or the US can attain clients worldwide.
In August 2021, goal a minimum of a few of your organization’s content material at a world viewers. This doesn’t essentially imply that you want to make vital modifications; fairly, consider methods to incorporate readers or viewers from exterior of your area.
For instance, have a look at males’s attire retailer Mr. Porter. A latest put up, “The Greatest-Dressed Males Of June 2021,” featured males photographed at occasions all over the world.
Mr. Porter’s article has a world really feel.