Content material advertising and marketing alternatives abound in April 2021, with matters as numerous because the Pony Specific, Nationwide Beer Day, Arbor Day, and TikTok.
Content material advertising and marketing is the act of making (or curating) content material, publishing it, and selling it to draw, have interaction, and retain an viewers of shoppers and prospects.
What follows are 5 content material advertising and marketing concepts in your firm in April 2021.
Pony Specific Founding: April 3
Historical past generally is a supply of content material advertising and marketing concepts. It helps us perceive the world at present.
With this in thoughts, take into account together with the creation of the Pony Specific in your organization’s April 2021 content material advertising and marketing.
This letter postmarked from the primary Pony Specific run in 1860 reveals that it took 10 days to get from California to Missouri.
The Pony Specific debuted on April 3, 1860, when horsemen concurrently left St. Joseph, Missouri, and Sacramento, California, on a 1,800-mile relay trip. The mail from Sacramento arrived in St. Joseph in 10 days.
Let your organization’s model and content material advertising and marketing targets dictate how one can combine the Pony Specific story.
For instance, a retailer that sells cowboy boots, western attire, and even equine tack might inform the historic information, specializing in the wild west expertise, since that could be participating for the enterprise’s clients.
One other retailer might write concerning the Pony Specific within the context of transportation.
Nationwide Beer Day: April 7
Nationwide Beer Day is a comparatively new vacation in the USA. It was first celebrated in 2009 when Justin Smith of Richmond, Virginia, created a Fb web page describing the celebration, which was stated to honor the day the Cullen–Harrison Act was enacted in 1933, making it authorized to promote beer with an alcohol content material of three.2 % or much less in the USA. The act was the start of the top of prohibition.
Have fun Nationwide Beer Day in writing and, maybe, with a pint or two. Photograph: Radovan.
Smith’s Nationwide Beer Day was coated within the media and was formally acknowledged in Virginia in 2017.
Your organization’s April content material advertising and marketing might embrace beer-related articles, reminiscent of:
- “10 Methods to Resolve any Downside with Beer,”
- “5 Enjoyable Details about Beer and Energy Instruments,”
- “7 Secrets and techniques about Beer That No One Will Inform You,”
- “How you can Choose the Good Beer for Any Meal.”
For extra inspiration, take into account that attire firm Mr. Porter has printed dozens of articles about beer, together with:
- “Eight New Craft Beers To Attempt This Summer season,”
- “The Rise Of The Drink-In Craft Beer Store,”
- “5 Pilgrimages Each Beer Lover Ought to Make,”
- “5 Of The Greatest Craft Beers,”
- “How To Match Beer With Meals.”
Arbor Day: April 30
Arbor Day reminds us to plant, nurture, and have a good time bushes. Photograph: D. Jameson Rage.
Arbor Day began in Nebraska in 1874. It’s celebrated on varied dates all through the USA, with the final Friday of April (the thirtieth in 2021) being the most typical.
Arbor Day is supposed to encourage of us to plant, nurture, and have a good time bushes. To your firm’s April content material advertising and marketing, you can convey these concepts in articles, movies, and podcasts.
Listed below are some examples:
- Backyard retailer: Publish tree-planting tutorials.
- Operating-shoe retailer: Publish an article about forest path operating.
- Energy software service provider: Produce a podcast about sustainable lumber.
- Furnishings vendor: Describe hardwoods and the way shoppers can hold them obtainable.
TikTok
Should you can shortly describe your services or products, take into account creating TikTok movies.
For instance, Jon Shanahan, co-founder of Stryx, a males’s skincare firm, has generated roughly 1.8 million likes for his firm’s TikTok web page.
Jon Shanahan has helped Stryx develop an viewers on TikTok. That viewers has additionally contributed to the corporate’s gross sales and revenue.
TikTok content material ought to function a person that represents the model. The content material needs to be TikTok native, which means that it’s made for TikTok and follows its conventions.
TikTok doesn’t limit your content material to followers. It places the movies in entrance of, probably, all customers. In response to Shanahan, who participated in a stay interview for CommerceCo by Sensible Ecommerce, his first TikTok video was seen greater than 300,000 occasions.
Way of life Movies
Contemplate producing movies that affirm the life-style your model promotes.
For instance, Maverick Automotive Firm in Boise, Idaho, sells vans and sport utility automobiles. Lots of the firm’s clients get pleasure from an lively outside life-style, so the corporate creates movies centered on these actions. Examples embrace movies on snowshoeing, skate snowboarding, and mountaineering.