Your organization’s February 2021 content material advertising and marketing might cowl the plain, similar to Valentine’s Day, and the obscure, similar to Ice Cream for Breakfast Day.
Content material advertising and marketing is the act of making, publishing, and selling content material with the purpose of attracting, partaking, and retaining prospects. Your small business’s content material might gas e-mail campaigns, enhance search engine marketing, and drive social media advertising and marketing.
Listed here are 5 content material advertising and marketing concepts for February 2021.
1. Valentine’s Day Reward Concepts
In 2020, simply earlier than the coronavirus shut down the nation, Individuals spent a file $27.4 billion on Valentine’s Day presents, in response to the Nationwide Retail Federation. The common gift-giver spent practically $200.
Surprisingly, solely about half of that whole ($14.1 billion) was spent on spouses and lovers, with the steadiness going towards presents for different members of the family, associates, classmates, and even $1.7 billion for pets.
Valentine’s Day is crucial retail vacation in February. Picture: Priscilla Du Preez.
All of this spending occurred whilst some within the business estimate that not everybody celebrates the vacation. The NRF, for instance, estimated that about 55 % of U.S. customers bought a Valentine’s Day reward final yr.
To your retailer’s February content material advertising and marketing, publish a present information suggesting the merchandise your small business sells. Listed here are just a few inspiring examples.
- Good Housekeeping: “50 Romantic Valentine’s Day Items for Her That Are Extra Distinctive Than Flowers“
- Nation Dwelling: “76 Greatest Valentine’s Day Reward Concepts Your Companion Will Love,”
- Esquire: “The 51 Most Romantic Items for Ladies on Valentine’s Day (Or Any Day)“
- BuzzFeed: “63 Valentine’s Day Items That’ll Put Their Ex To Disgrace“
- The Oprah Journal: “55 Artistic Valentine’s Day Items for Him“
- Home Lovely: “43 Completely Candy Valentine’s Day Items for Her“
- Petful: “10 Valentine’s Day Reward Concepts for Your Pet“
- TINYpulse: “5 Non-Creepy Worker Recognition Concepts for Valentine’s Day“
As you create your content material for Valentine’s Day reward concepts, keep in mind to make it shareable and contemplate reaching out to publishers and influencers to be taught in case your merchandise may very well be included of their lists too.
2. Acknowledge Black Historical past Month
Historical past.com has a transparent and succinct description of February’s Black Historical past Month.
“Black Historical past Month is an annual celebration of achievements by African Individuals and a time for recognizing the central position of blacks in U.S. historical past. Also referred to as African American Historical past Month, the occasion grew out of ‘Negro Historical past Week,’ the brainchild of famous historian Carter G. Woodson and different outstanding African Individuals. Since 1976, each U.S. president has formally designated the month of February as Black Historical past Month. Different international locations all over the world, together with Canada and the UK, additionally dedicate a month to celebrating black historical past.”
To your firm’s content material advertising and marketing, Black Historical past Month is a chance to profile the African Individuals who’ve influenced and impacted your business section.
For instance, an internet music retailer might publish a sequence of articles highlighting probably the most influential black musicians from every decade of the twentieth century. The Forties, for instance, might characteristic Louis Armstrong, Ella Fitzgerald, Billie Vacation, and Charlie Parker, to call just a few.
Billie Vacation sings on the Membership Bali, Washington within the Forties. Picture: Wikipedia.
No matter your store sells — from attire to energy tools — there are black innovators who’ve helped advance the business and deserve recognition.
3. Ice Cream for Breakfast Day
Apart from being each small little one’s dream, Ice Cream for Breakfast Day could also be a content material advertising and marketing alternative for your small business.
There are, maybe, three kinds of content material your organization might create for Ice Cream for Breakfast Day, which is well known on the primary Saturday of every February, which is the sixth in 2021.
First, deal with ice cream recipes, similar to making ice cream, constructing a greater sundae, and even making ice cream and waffles. Listed here are just a few examples of ice-cream-related recipes.
- The Comfortable Pear: “The BEST Vegan Ice Cream | Chocolate Hazelnut Cereal Milk” on YouTube
- Mona Vand (Pharmacist): “Good Cream – Wholesome Vegan Ice Cream Recipe” on YouTube
- Delish: “18 Spectacular Ice Cream Sundaes“
- Brit+Co: “The 21 Greatest EVER Ice Cream Sundae Recipe Concepts“
- Deliciously Natural: “Waffles and Ice Cream“
Deliciously Natural, a web site for Thyroid illness victims, has a easy waffle and ice cream recipe.
Second, create content material about ice cream statistics, info, or historical past. Attempt to relate ice cream to the merchandise your retailer sells. Listed here are just a few examples of data-oriented ice cream content material.
- Tastessence: “Hilarious and Weird Information About Ice Cream You Weren’t Conscious Of“
- Ben & Jerry’s: “15 Fully Ineffective Information About Ice Cream“
- PBS: “Discover The Scrumptious Historical past of Ice Cream“
Lastly, create ice cream content material that’s particular to your retailer’s prospects. Listed here are just a few attainable titles.
- Energy instrument retailer: “A Development Employee’s Information to Packing Ice Cream for the Job Web site”
- Health tools retailer: “How and When to Embody Ice Cream in Your Clear Food plan”
- Attire store: “Take away Ice Cream Stains with Ease”
4. Conversational Product Interviews
Movies and conversational interviews are each content material advertising and marketing traits. So why not mix them as a option to characteristic the merchandise your on-line retailer sells?
Assume first of well-known discuss exhibits. For those who’re sufficiently old, Larry King or Charlie Rose might come to thoughts.
Larry King interviewed Vladimir Putin on September 8, 2000. Supply: Wikipedia.
Now mix that thought with product-focused movies you’ve seen on YouTube or Fb. Matthew McConaughey speaking about Wild Turkey Bourbon and the GORUCK Official Problem video from 2013. The goal is to inform a narrative about your retailer’s merchandise in a video by interviewing prospects and employees.
5. Profile Suppliers and Their Merchandise
Contemplate publishing written articles about your on-line retailer’s suppliers and their particular merchandise.
The thought is to inform a model or product story and relate it to your store and your prospects.
For instance, males’s attire retailer Mr Porter has a number of posts that profile manufacturers and merchandise on its glorious weblog, The Journal. Listed here are three.
- “’Small And Sincere’”: How To Handle A Sustainable Model And Private Tragedy In A Pandemic“
- “About Time: Breaking Down An Icon – The Jaeger-LeCoultre Reverso“
- “The Future Of Sustainability Is Right here: Introducing The Trendy Artisan Assortment“
Mr Porter does an excellent job of utilizing content material to interact prospects. This graphic is from its profile of designer Mr. Saeed Al-Rubeyi and his firm, Story Mfg., in England.