Order affirmation emails not solely talk details a couple of latest order, but additionally can convey respect, belief, and encourage extra gross sales. Picture: Listrak.
Customers love order affirmation emails. They open them repeatedly, click on on hyperlinks, and provides them precedence within the inbox. In actual fact, affirmation emails could assist on-line retailers to earn belief and extra enterprise.
About 64 % of buyers “contemplate transactional affirmation emails to be probably the most useful messages of their inboxes,” in keeping with a just lately launched whitepaper from Listrak, the e-mail service supplier. Order affirmation emails even have an virtually ridiculous open price of 114.30 % in comparison with a median open price of between 13 and 14 % for e mail advertising and marketing campaigns.
Order affirmation emails must be transactional in nature. However this on no account implies that on-line retailers can’t embrace data and even presents meant to strengthen the relationships with buyers and encourage extra purchases.
“The order affirmation e mail can be the primary contact level after a purchase order, so it’s the retailer’s first alternative to adequately help the sale,” wrote Listrak Director of Retail Options Julie Wahl in an e mail to Sensible Ecommerce. “It may be used to current product suggestions and clearly talk insurance policies, make it straightforward to seek out details about order standing, and may also be used as an acquisition alternative to advertise the retailer’s advertising and marketing campaigns.”
Enhanced Buy Data
An order affirmation e mail informs your prospects that the order has been obtained and your retailer will start the method of selecting and packing the gadgets. However it might additionally constructed belief. When your on-line retailer shares higher order data, you’re demonstrating your retailer’s professionalism and trustworthiness.
Contemplate displaying:
- An order quantity;
- An estimated supply date, even earlier than the merchandise has shipped;
- An outline of the merchandise or gadgets bought;
- Product worth and tax;
- Product pictures;
- Transport value;
- Hyperlinks to your return coverage;
- Customer support contact data, together with a telephone quantity.
The order affirmation ought to describe practically each facet of the order. Make it a reference the consumer can return to at any time when she has a query. Picture: Listrak.
To emphasise the final level, e mail advertising and marketing supplier Silverpop (which is now a part of the IBM Advertising Cloud) identified that “when prospects provide up bank card numbers in change for a services or products, you possibly can anticipate they’ll need no less than some degree of consolation that their questions and issues will be answered. It’s particularly vital in the event that they discover a mistake within the order after reviewing the transactional message.”
Speedy Supply
A web-based retailer’s order affirmation e mail is analogous to the printed receipt a brick-and-mortar shopper receives on the finish of a transaction. How would the shopper within the bodily store really feel if, after taking fee, the clerk puzzled off and took 10 minutes or extra to provide a receipt?
In different phrases, velocity issues. Search to ship this transactional message inside seconds.
Supply Related Product Suggestions
Personalization is the important thing to product suggestions in an order affirmation e mail. Thus, these suggestions shouldn’t be arduous coded into the e-mail.
Supply two or three product solutions based mostly on the consumer’s order historical past and profile. This isn’t an upsell, whereby you provide a product much like one simply bought, however reasonably a cross-sell, with the associated merchandise complementing the product bought.
Contemplate onsite habits, too. Did your web site already present this specific buyer some product suggestions through the procuring or checkout course of? How did the shopper react to these suggestions?
Don’t Deal with Repeat Clients Like New Ones
To additional fine-tune order affirmation e mail messages, don’t deal with all prospects the identical. There’s a distinction between a buyer who has bought out of your on-line retailer for the primary time and a buyer who has made many purchases.
Contemplate delivering a special order affirmation e mail to repeat buyers. Thank them for his or her loyalty and provide them one thing particular for coming again. In case your retailer reductions merchandise, this is likely to be a coupon code only for them. Or if discounting is just not a part of your online business mannequin, contemplate a free product or particular customer-service choices.
Design for Cellular First
Between 45 and 70 % of e mail messages are learn on a cellular machine, in keeping with most surveys. Whereas these numbers could not correspond on to order affirmation emails, virtually nobody would argue in opposition to designing e mail messages to be cellular pleasant. In actual fact, given the present state of the e-mail advertising and marketing trade, cellular first is already turning into the usual.
Make It Look Good
Lastly, order affirmation emails ought to look good. They should mirror your model.
The components for constructing loyalty and promoting extra with an order affirmation e mail is, first, to strengthen the belief you earned through the preliminary buy and, second, to supply alternatives to buy once more by way of product suggestions.
E mail design addresses the primary level. An expert trying design implies your retailer is in truth skilled.