In a world stuffed with interruption advertising, helpful and interesting content material is a breath of contemporary air to some customers. Furthermore, content material is essential for SEO, buyer loyalty, and revenue.
In August, think about focusing your corporation’s content material advertising efforts on senior residents, your product or model story, applied sciences that have been invented or patented in August, issues to do in the course of the month, and the rising curiosity in veganism.
Keep in mind, content material advertising is the act of making, publishing, and distributing content material with the objective of attracting, partaking, and retaining prospects for your corporation.
What follows are 5 content material advertising concepts you need to use in August 2019.
1. Senior Residents Day
August 21, 2019, is each Nationwide Senior Residents Day in the USA and World Senior Residents Day internationally.
In 1988, President Ronald Reagan created the U.S. vacation. His proclamation learn:
All through our historical past, older folks have achieved a lot for our households, our communities, and our nation. That is still true at the moment and provides us ample motive this 12 months to order a big day in honor of the senior residents who imply a lot to our land.
For all they’ve achieved all through life and for all they proceed to perform, we owe older residents our thanks and a heartfelt salute. We are able to finest display our gratitude and esteem by ensuring that our communities are good locations through which to mature and get older — locations through which older folks can take part to the fullest and might discover the encouragement, acceptance, help, and companies they should proceed to guide lives of independence and dignity.
Two years later, the United Nations Normal Meeting prolonged the celebration of seniors worldwide.
On your firm’s August content material advertising, think about writing about Senior Residents Day. Focus on the contribution that seniors have made to your business, and the best way to assist senior residents “discover the encouragement, acceptance, help, and companies they want.”
August 21, 2019, is a chance to have fun the senior residents who’ve made an affect on the business you serve. And don’t overlook, seniors are additionally good prospects. Photograph: Alexandre Lecocq.
2. Inform Your Firm’s Story
Content material advertising might help inform your organization’s model story. It may well additionally assist reply frequent buyer questions. Photograph: Blubel.
Commit an article, video, or podcast episode to describing what your organization does. You may even use this chance to deal with buyer considerations or often requested questions.
For instance, a Seattle-based, direct-to-consumer electrical bicycle firm typically will get two questions associated to its merchandise. First, “Why are bikes made in Asia?” Second, “Why are they so costly?”
The corporate just lately interviewed its personal product designer throughout a weekly podcast. The designer informed the story of why nearly all bikes on the planet are made in Asia (it has to do with provide chain, lead time, and market measurement) and defined among the prices related to making the corporate’s merchandise.
The ensuing podcast is fascinating, informative, and it could possibly assist prospects make a shopping for resolution.
3. August Know-how
Your organization’s August content material advertising would possibly embody protecting applied sciences invented or patented throughout that month. This can be a portion of actress Hedy Lamarr’s patent in 1942 for a “Secret Communication System.”
On August 11, 1942, Austrian-born actress Hedy Lamarr and composer George Antheil patented a secret communication system meant to permit British naval vessels to information torpedoes with out concern of discovery or jamming.
Lamarr got here up with the thought as a approach of serving to British ships fight German submarines, which have been dominating sea battles within the early phases of World Warfare II.
Her thought was to make use of easy radio waves, however continually swap frequencies. On this approach, communications can be troublesome to trace or cease. Her frequency-switching idea is the premise for contemporary broad-spectrum communications, together with Wi-Fi and Bluetooth.
For August 2019, think about writing about vital applied sciences that impacted your organization’s business and have been patented or invented in August.
A web-based electronics retailer, for example, might cowl Hedy Lamarr’s invention. An web auto components store might write about Rudolf Diesel’s August 9, 1898 patent for the inner combustion engine and juxtapose it with the electrical motors that may quickly dominate the auto business.
Lastly, a web-based craft provider might write a historical past of Isaac Singer’s stitching machine patent issued on August 12, 1851.
4. Issues to Do
Issues-to-do articles give your viewers concepts for a brand new or good expertise. Readers will doubtless be glad about the information. Photograph: Joshua Earle.
Content material advertising is usually its only when it helps your viewers be taught or do one thing. This is likely one of the causes that how-to articles are common. And what-to-do articles may be nearly as impactful.
Contemplate creating an article, video, or podcast round August actions, corresponding to:
- “10 Life-Altering Issues To Attempt In August,” BuzzFeed.
- “High Issues to Do in Philadelphia in August 2019,” Go to Philadelphia.
- “Enjoyable Actions to Take pleasure in With Your Household in August,” The Spruce.
What-to-do posts ought to mirror your model and the merchandise your organization sells.
- A baggage retailer might create “10 Wonderful Weekend Getaways in August.”
- An electrical bike firm would possibly publish “Solar and Biking: 13 of Southern California’s Finest Bike Trails to Attempt in August.”
- A retail clothes shop might publish “August Adventures within the Appalachia.”
- A web-based swimwear retailer might write “Forgotten European Seashores You Can Go to This August for Much less Than $1,500.”
5. Cruelty-free Merchandise
The Economist known as 2019 “the 12 months of the vegan,” noting that millennials, companies, and even governments have been beginning to embrace wholesome, cruelty-free diets.
“For the previous half-century, veganism has been a minority inside a minority. In America in 2015, in line with one survey, 3.4 % of the inhabitants was vegetarian, and simply 0.4 % was vegan. However 2019 would be the 12 months veganism goes mainstream,” wrote John Parker in a bit known as “The World in 2019.”
“Curiosity in a lifestyle through which folks eschew not simply meat and leather-based, however all animal merchandise, together with eggs, wool, and silk, is hovering, particularly amongst millennials. Absolutely 1 / 4 of 25- to 34-year-old Individuals say they’re vegans or vegetarians.”
For a lot of on-line companies, the transfer towards vegan existence is a chance to function not simply vegan meals, but additionally vegan merchandise. The place content material advertising is anxious, for August think about attending and writing about native vegan occasions. Listed here are some examples.
- The UK’s first Vegan Youngsters Competition is August 9 – 11, 2019.
- Baltimore’s Vegan SoulFest is August 3, 2019.
- Belgium’s large Vegan Summer time Fest is August 17, 2019.
- The Portland Vegan Beer & Meals Competition runs August 10 – 11, 2019.
Practically each American metropolis has vegan occasions all year long, together with in August. And introducing your self to this loyal group may be excellent for enterprise (and for well being).
As with all subject you cowl, guarantee veganism is smart for the merchandise you promote.