January contains no fewer than 50 “nationwide days,” from Nationwide Bloody Mary Day on Jan. 1 to Nationwide Croissant Day on the thirtieth. Every of those “holidays” could be a good supply of content material advertising and marketing concepts.
Content material advertising and marketing is the act of making, publishing, and distributing articles, posts, movies, graphics, and podcasts with the objective of attracting, participating, and retaining prospects. The content material a enterprise creates is beneficial for customers and necessary to engines like google that index it.
This record of content material advertising and marketing concepts for January 2019 is constructed across the theme of “nationwide days.” In every case, attempt to give you a artistic approach to join a selected nationwide day to the merchandise your corporation sells and the key phrases you goal.
1. Nationwide Bloody Mary Day: Jan. 1
“I cowl the underside of the shaker with 4 giant dashes of salt, two dashes of black pepper, two dashes of cayenne pepper, and a layer of Worcestershire sauce; I then add a splash of lemon juice and a few cracked ice, put in two ounces of vodka and two ounces of thick tomato juice, shake, pressure, and pour,” stated Fernand Petiot, the possible inventor of the Bloody Mary cocktail, in a 1964 interview with The New Yorker.
The basic Bloody Mary cocktail could be an inspiration on your January content material advertising and marketing. Picture: Rhianon Lassila.
By most accounts, Petiot started pouring the cocktail in about 1921 at Harry’s New York Bar in Paris. Owned by an American jockey, the bar was a well-liked hangout for People. Petiot began with mixing tomato juice and vodka however later added the extra components to make the drink spicier.
Petiot’s declare to the drink, nonetheless, is just not unchallenged. American actor George Jessel was created with it within the Nineteen Thirties; some say that Ernest Hemingway performed a component; others counsel that tomato and vodka cocktails have been fashionable at a number of bars in Paris through the Nineteen Twenties because of an inflow of Japanese European immigrants.
On your January 2019 content material, attempt connecting this basic and storied cocktail with the merchandise your organization sells. A web-based retailer that sells leisure journey objects may write concerning the 10 finest locations to order a Bloody Mary. Or a purveyor of tremendous males’s fits may write a historical past of the Bloody Mary.
2. Nationwide Science Fiction Day: Jan. 2
A type of speculative fiction fashionable since at the very least 1818 when Mary Shelley printed her novel “Frankenstein; Or, The Fashionable Prometheus,” science fiction is a number one style for books and flicks.
It engages with superior expertise and human themes.
“I believe science fiction helps us take into consideration prospects, to take a position. It helps us have a look at our society from a unique perspective. It lets us have a look at our mores, utilizing science because the backdrop, as the sport changer,” stated NASA astronaut Mae Jemison.
From cell phones to non-stick cooking surfaces, most of the applied sciences we take pleasure in have been predicted in science fiction.
Science fiction may also be a very good supply of subjects on your January content material advertising and marketing. For instance, a web-based retailer that focuses on electronics may write an article describing how science fiction books, tv exhibits, or motion pictures impacted the event of actual applied sciences.
For inspiration, listed here are just a few articles that examine tech from the Star Trek tv and movie franchise with fashionable electronics.
- “8 Star Trek Devices That Are No Longer Fiction,” Mashable.
- “10 ‘Star Trek’ Applied sciences That Truly Got here True,” HowStuffWorks.
- “Star Trek and Captain Kirk Impressed Cellular Cellphone Inventor,” Groovy Historical past.
This similar content material strategy might be utilized in nearly any trade. A web-based retailer promoting hair dyes may contemplate “A Historical past of Hair Coloration in Science Fiction.” A retailer promoting kitchen devices may talk about meals in science fiction, reminiscent of “Are Vulcans Vegan?”
Discover a approach to join science fiction to the trade phase your corporation serves.
3. Nationwide Hat Day: Jan. 15
Shops that promote hats will discover essentially the most pure connection to Jan. 15’s celebration of Nationwide Hat Day. These retailers may level out the advantages of carrying a hat, describe how hats shield us from the solar, or clarify why some people simply look higher in a hat.
Practically each trade phase — from electrical bicycles to building and from browsing to ranching — can discover a connection to a hat. Picture: Hean Prinsloo.
Content material centered on hats and head safety might be helpful for different segments, too. For instance, an electrical bike retailer may publish a overview of the ten finest bike helmets (a kind of hat) for seniors, or the identical enterprise may produce a listicle describing the 5 most necessary options of a bicycle helmet.
A web-based service provider centered on energy instruments may write about job security and the significance of carrying a tough hat.
Discover a approach to join hats to the merchandise your corporation sells.
4. Nationwide Beer Can Appreciation Day: Jan. 24
It was not that way back that the beer can had fallen out of favor. The entire hip beer drinkers have been sipping from bottles or carrying round their very own growlers. However canned beer is making a comeback. You’ll be able to assist encourage the pattern by producing content material round Nationwide Beer Can Appreciation Day on Jan. 24.
Beers cans cool quick and are straightforward to stack. It’s no surprise so many people respect them. Picture: Blake Guidry.
“It’s been a couple of 12 months since I final checked out craft beer packaging,” wrote Bart Watson, chief economist for the Brewers Affiliation, in a January 2018 publish. “Since that time, lots has modified. The most important shift has been the continued enhance in share by cans. Though bottles stay the vast majority of packaging for craft brewers, … can volumes, and their share of craft gross sales, have continued to rise on a reasonably constant foundation over the previous few years.”
So what do you have to write? Listed below are 5 potential beer-can associated titles.
- “The ten Greatest Canned Beers for Your Subsequent Backpacking Journey”
- “50 of the Greatest Vegan Canned Beers”
- “15 Loopy Details about Beer Cans”
- “Are Beer Cans Higher for the Atmosphere?”
- “Beer Cans and a Historical past of Steel Recycling”
5. Nationwide Croissant Day: Jan. 30
Croissants may have a connection to the merchandise your corporation sells or its prospects. Picture: Alexandra Gorn.
“Recognized in France as croissants de Boulanger, this yeasted dough is layered with butter and given a succession of folds that create the distinctive profile of basic croissants. Mild and ethereal and shatteringly crisp, with a deeply caramelized buttery taste,” stories the King Arthur Flour web site, including, “croissants are a labor of affection that’s completely definitely worth the time.”
The ultimate thought on your January 2019 content material advertising and marketing is to write down about croissants. If your corporation sells meals, utensils, or different kitchen associated objects, the connection is obvious. However content material round this buttery bread may also work for shops promoting journey or leisure merchandise.