There’s something magical about content material. Articles, video, and interactive internet pages can interact potential prospects and construct belief and a way of reciprocity.
Content material advertising is the act of making, publishing, and distributing content material with the goal of attracting, participating, and retaining prospects for your corporation. It really works as a result of content material provides website guests one thing of worth at no cost. Buyers are grateful, they usually could belief your corporation extra or be extra more likely to store with your corporation sooner or later due to the content material.
To realize these ends in August 2018, you would possibly create content material round unbiased music and movie, the PGA Championship, emotional tales, summertime experiences, and even back-to-school purchasing.
1. Worldwide Movie & Music Pageant: August 29
The fifth Annual Lengthy Seashore Indie Worldwide Movie and Music Pageant begins August 29 and runs into September. The occasion attracts a number of thousand attendees to the Cinemark on the Pike theaters in Lengthy Seashore, California, and has proven greater than 600 unbiased movies since its inception.
The fifth Annual Lengthy Seashore Indie may assist join your corporation and your content material to the unbiased movie and music trade. That may make for some attention-grabbing content material.
The occasion additionally contains the LBI Worldwide Leisure and Music Business Convention, drawing music and leisure trade leaders and students.
For content material advertising, your corporation has a number of choices.
- Write articles concerning the movies or the convention, particularly as you discover connections to the trade your corporation serves. On-line music shops may have an apparent connection since one of many classes is Artwork & Music documentaries.
- Write articles or make movies about unbiased movie or music typically. It might be the case that there’s already an unbiased movie or musical composition that has a connection to your retailer’s trade phase.
- Cowl the occasion. Placed on a journalist’s hat, attend the Lengthy Seashore Indie, and report on it. This can work properly for on-line companies with prospects which have an curiosity in unbiased movies and music.
2. PGA Championship: August 6
The PGA Championship, the annual golf match performed by the Skilled Golfers’ Affiliation of America, is celebrating its a centesimal anniversary August 6 – 12, 2018, on the Bellerive Nation Membership in St. Louis, Missouri.
Golf is a well-liked move time and a possibility to create content material.
If there’s a connection between the area of interest your corporation serves and golf, it is best to have lots to jot down about in August. Listed below are 5 attainable article or video titles.
- “The Historical past of the Bellerive Nation Membership”
- “10 Suggestions for Watching the PGA Championship”
- “The 5 Best PGA Champions of All Time”
- “How one can Hit at Gap in One on the PGA Championship”
- “11 Methods the Golf Business Impacts You”
3. August Storytelling
Content material advertising can take the type of storytelling. This generally is a historic story, a narrative about an individual, a narrative meant to evoke an emotional response, or perhaps a story a couple of enterprise.
A latest favourite of mine is that this five-minute story a couple of family-owned tire retailer, Industrial Tire. The corporate is celebrating its fiftieth anniversary in 2018. It launched a video on what’s necessary to the corporate.
The identical firm additionally tells prospects’ tales. In August 2017, it launched a profile of Milly Whitted. The story is definitely worth the 4 minutes it takes to look at as a result of it’s a good instance of a buyer story that can also be a testimonial.
For August, attempt telling your personal tales. These will be much like the Industrial Tire examples proven above.
4. August Pictures on Instagram
In North America, a number of the hottest days of the yr will fall in August. August can also be probably the most in style months for holidays and outside actions. So why not use the month to warmth up your organization’s Instagram presence with summer-inspired pictures.
Let’s check out a number of examples. Chubbies, which sells “radical shorts in your weekend,” has been combining summer time pictures and humor on its Instagram feed.
If Chubbies can do summer time on Instagram, so can your corporation.
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Divinity Bracelets seemingly contains solar, sand, or summer time in each one in every of its Instagram pictures.
The water and solar remind Instagram followers of August holidays.
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Lilly Pulitzer, which has greater than 840,000 Instagram followers, all the time appears to have a summer time way of thinking.
Retailer Lilly Pulitzer’s attire can deal with summer time experiences. However nearly any enterprise can create some summertime pictures.
5. Again-to-school Listicles
In the USA, mothers and dads spend greater than $80 billion on back-to-school purchasing, in accordance with the Nationwide Retail Federation. What’s extra, about 33 % of oldsters surveyed will do at the very least a few of their back-to-school purchasing on-line. Probably a good larger proportion will analysis the whole lot from sneakers to pencil sharpeners on-line earlier than making a shopping for determination.
Content material round back-to-school could appeal to consumers who’re researching on-line earlier than making back-to-school purchases. Picture: Aaron Burden.
In August, think about creating back-to-school-related checklist articles — listicles — aimed toward offering your viewers of potential prospects with helpful suggestions.
Listed below are a number of instance article titles, to encourage.
- “11 Credit score Playing cards That Supply a Low cost on Again-to-school Buys”
- “8 Again-to-school Traits to Increase College Efficiency”
- “9 Again-to-school Objects Your STEM Pupil Should Have”
- “5 Methods Buying On-line for Again-to-school Objects Saves Cash”
- “Again-to-school: 17 Suggestions for the Finest Dressed College students”