For a lot of companies, content material is advertising, an integral a part of almost all the firm’s promotional actions. Whereas this may be good for a enterprise, serving to to create long-term buyer relationships, it requires a gentle circulation of attention-grabbing content material concepts.
Content material advertising is the act of making, publishing, and distributing content material — corresponding to articles, movies, and podcasts — with the precise goal of attracting, partaking, and retaining prospects.
In August 2017, what you are promoting would possibly write articles or produce movies round back-to-school subjects, suggesting journey or leisure actions, in honor of beer, and even to assist buyers obtain their goals.
1. Again-to-school Articles and Movies
August is prime time for back-to-school buyers. In actual fact, in June 2017, Fox Enterprise reported that 2017 back-to-school retail gross sales would possibly attain $857 billion.
As a lot as 8 p.c of these retail back-to-school {dollars} shall be spent on-line. In 2021, the Nationwide Retail Federation estimated that folks will make back-to-school purchases from a median of three completely different on-line shops.
Again-to-school gross sales are vital to many retailers. So why not develop content material that helps buyers make good back-to-school decisions?
Content material can affect back-to-school retail gross sales. Maybe as many as 50 p.c of teenaged college students will look on social media and weblog websites for back-to-school trend recommendation, and oldsters are prone to go to websites and browse product evaluations.
In early August, publish useful and informative back-to-school articles or movies meant to assist buyers make good product decisions. Listed here are a number of examples of back-to-school article or video titles to encourage your back-to-school content material.
- “10 Again-to-school Provides Your Trainer Will Overlook”
- “Do the Garments Make the Scholar? 5 Methods Style Affect Grades”
- “Are Outdated Faculty Backpacks Hurting Youngsters?”
- “The School Scholar’s Information to Life in a Dorm”
2. Journey and Leisure Recommendations
August is likely one of the hottest journey months. Of us are apt to take a brief break or trip earlier than children head back-to-school and routines are established. So it’s a good time to publish journey and leisure exercise ideas.
Porto, Portugal is likely one of the secret cities Mr. Porter recommends for August journey.
Retailer Mr. Porter, which has lengthy been a standout instance of an organization utilizing content material advertising, revealed eight journey and leisure articles in August 2021. Use Mr. Porter’s examples to provide you with your individual journey content material.
- “Exploring Brazil, Past Rio.” Forward of the 2016 Summer season Olympic Video games, Mr. Porter was providing Brazilian journey recommendation.
- “A Style of the Tropics.” This text made trip trend suggestions.
- “The Individuals to Keep away from on the Seashore.” That is Mr. Porter’s information to “the beachgoers you gained’t need to park your parasol subsequent to.”
- “Easy methods to Pack for Each Vacation.” This video and article confirmed how you can pack for holidays.
- “Seven Instagram-ready Leases.” This put up describes superb trip leases.
- “Europe’s Finest Seaside Eating places.” Restaurant ideas for many who need to dine nicely while on a European trip.
- “In-flight Grooming Necessities.” Keep recent once you journey.
- “Europe’s Secret Cities.” This put up suggests a number of websites for a visit to Europe.
3. Worldwide Beer Day: August 4, 2017
First celebrated in August 2008, Worldwide Beer Day goals to realize three objectives. It ought to (a) convey pals collectively for fellowship and a scrumptious beer or two, (b) rejoice the oldsters who brew and serve beer, and (c) convey consideration to beer from all nations.
In 2017, pubs and breweries in an estimated 200 cities worldwide will take part. This rising occasion might be a chance on your content material advertising.
Worldwide Beer Day could possibly be the supply of a number of articles.
Your articles, posts, or movies would possibly:
- Describe Worldwide Beer Day and how you can rejoice,
- Cowl the historical past of brewing,
- Talk about beer, for instance, what’s the distinction between a beer and an ale?
4. Aspirational Articles
In the event you look the phrase “aspirational” up in a dictionary, you’ll discover definitions like “having a want to realize social status and materials success.” One may additionally say that aspirations are objectives, ambitions, and even goals.
Many content material entrepreneurs have reported success with content material that lets people dream. Writing in his e book, “Content material Inc.,” Joe Pulizzi, founding father of the Content material Advertising Institute, recommends focusing a few of your content material on aspirations.
“Increasingly, I discover that one of the best Content material Inc. packages revolve round aspirations, not wants. I’ve been responsible of telling entrepreneurs to ‘concentrate on buyer ache factors’ since, nicely, perpetually. Specializing in ache factors will get you to the entrance door.”
“To get to the center of your prospects’ wants, it’s important to concentrate on what they need to be and assist them get the place they actually need to go.”
REI’s element information to planning for a path run may help readers obtain a objective, like aspiring to run races.
Aspirational articles ought to nonetheless be sensible and helpful. Listed here are a number of examples.
- “5 Intelligent and Inexpensive Storage Concepts.” The Residence Depot helps people dreaming of a extra organized residence.
- “Easy methods to Join with Your Colleagues.” Mr. Porter talk about how to achieve success in a altering office.
- “5K and 10K Path Run Coaching Plans.” REI describes intimately how you can put together for a aggressive path run.
5. Movies for High Merchandise
Product content material might be a part of your content material advertising plan, too. In August, choose your prime 10 merchandise and produce an informative video that showcases the merchandise.
In the event you want an instance, try West Elm’s Crosby Mid-century Couch. The product element web page features a YouTube video that describes the couch, explaining choices and serving to buyers join with the product.