In February 2022, content material entrepreneurs will discover no scarcity of article or video concepts, from politics and music to well being and useful info.
Content material advertising is the act of making, publishing, and distributing content material similar to articles, podcasts, or movies to draw, have interaction, and retain clients. Content material advertising is a keystone for search engine marketing and inbound advertising.
What follows are 5 content material advertising concepts any enterprise might use in February 2022.
1. Nationwide Freedom Day, February 1
Abraham Lincoln, the sixteenth President of the US, signed a joint decision of Congress abolishing slavery on February 1, 1865.
Nationwide Freedom Day is an American vacation to commemorate President Abraham Lincoln’s signing of a joint decision abolishing slavery in the US. That decision was later ratified and have become the thirteenth Modification to the U.S. Structure. President Harry Truman created Nationwide Freedom Day to commemorate the signing.
Nationwide Freedom Day ought to promote concord, goodwill, and equal alternative for everybody. This makes it an excellent day to rejoice with content material.
Articles, movies, and podcasts made for Nationwide Freedom Day might:
- Give attention to historical past,
- Kick-off Black Historical past Month,
- Profile essential contributors,
- Record essential freedoms,
- Rejoice new alternatives.
2. Bob Marley’s Birthday, February 6
Bob Marley carried out stay in live performance on July 6, 1980. Picture: Eddie Mallin.
Robert (Bob) Nesta Marley was born on February 6, 1945. Marley helped set up reggae as a musical fashion within the Nineteen Sixties and 70s. He additionally served as a key consultant of Rastafarianism and a proponent of marijuana legalization.
Companies associated to the music or hashish {industry} — and corporations seeking to rejoice Black Historical past Month — might wish to profile Marley.
Articles about Marley might embody discussions of his affect on music, faith, tradition, and politics.
For inspiration, listed below are a number of Marley-related articles.
- “Manufacturing Bob Marley,” The New Yorker
- “The Life and Occasions of Bob Marley,” Rolling Stone
- “The 18 Bob Marley info you could know,” GQ
3. American Coronary heart Month
For the U.S. Facilities for Illness Management and different well being organizations, February is American Coronary heart Month, a time to consider cardiovascular well being.
For the ecommerce content material marketer, American Coronary heart Month is a chance to encourage clients and prospects to be extra wholesome whereas additionally selling merchandise when applicable.
February is a time to give attention to coronary heart well being. Picture by Jamie Avenue.
For instance, final 12 months, the U.S. Surgeon Basic used American Coronary heart Month to give attention to hypertension (hypertension). The purpose was to:
- Improve consciousness of the dangers related to hypertension,
- Make sure the locations that people stay, be taught, and work are geared up to assist combat hypertension, and
- Enhance affected person care associated to hypertension.
Corporations might use this theme in articles. Listed here are some potential titles for a number of sorts of on-line companies.
- Kitchen provide retailer: “10 Coronary heart-healthy Recipes to Decrease Blood Stress,”
- On-line shoe retailer: “5 Methods Strolling or Working Improves Coronary heart Well being,”
- Workplace provide retailer: “How Stand-up Desks Battle Hypertension,”
- Complement vendor: “14 Dietary supplements to Decrease Your Blood Stress,”
- Energy instrument retailer: “5 Refined Adjustments to Decrease Job Stress and Your Blood Stress.”
4. February Occasions Calendar
A easy month-to-month occasions calendar may be useful content material. Picture: Madeleine Ragsdale.
February might solely have 28 days in 2022, however it’s full of holidays and occasions. Content material entrepreneurs can publish industry-specific or customer-focused occasion calendars.
An {industry} calendar might embody essential commerce reveals, conferences, and conferences. For instance, a retailer promoting electrical and plumbing provides to contractors might function occasions, similar to:
- The Nationwide Electrical Producers Representatives Affiliation. February 3-5, 2022.
- The Nationwide Electrical Contractors Affiliation “The right way to Work with OSHA” workshop on February 3, 2022.
- The Nationwide Affiliation of Residence Builders Present, February 8-10, 2022.
- The Nationwide Affiliation of Electrical Distributors Convention, February 22-24, 2022.
A buyer calendar would possibly embody a number of occasions throughout a number of subjects. For instance, an internet retailer promoting merchandise to new moms might create an occasion calendar aimed toward that demographic. It might function:
- Artistic Romance Month,
- Nationwide Girls and Women in Sports activities Day,
- Worldwide Day of Girls and Women in Science Day,
- Valentine’s Day,
- World Day of Social Justice.
Content material entrepreneurs might briefly describe every occasion and useful resource to be taught extra.
5. Publish a Glossary
Each enterprise and {industry} has a set of phrases that will not at all times be acquainted to clients. For February 2022, publish a glossary defining each phrase or phrase that could possibly be unfamiliar.
A glossary of phrases is useful to readers and highly effective for search engine marketing. Picture: Zac Wolff.
An internet shoe store would possibly publish a glossary of footwear building phrases, as in:
- Aglet (aiglet): A slender sheath often product of plastic or metallic wrapped over the top of a shoelace to make it simpler to lace and extra sturdy.
- Bellows tongue: A large, folding tongue connected to the uppers on three sides to make a boot or shoe waterproof or waterproof.
- Welt: Materials sewn to the sting of a shoe higher and connected to the only.
- Goodyear welt: A welt stitched by means of the midsole and outsole to raised safe the only to the higher and permit full sole alternative.
The glossary might additionally hyperlink to particular merchandise, and the descriptions of these merchandise might, in flip, reference the aforementioned phrases.