July 2022 is stuffed with alternatives for content material advertising practitioners to deal with customer-engaging subjects similar to patriotic holidays, the U.S. Medal of Honor, Worldwide Kissing Day, newsletters, and tradition.
Content material advertising is the act of making, publishing, and selling articles, movies, and podcasts with the particular intention of attracting, partaking, and retaining prospects. Content material advertising is an integral a part of SEO and lifecycle and social media advertising.
Listed below are 5 content material advertising concepts your small business can use in July 2022.
Patriotic Holidays
July 4 is Independence Day within the U.S. Individuals will spend the day sporting patriotic clothes and grilling outdoor. As night comes, they are going to collect collectively to look at fireworks and sip beer, wine, whiskey, or the like.
America shouldn’t be the one nation celebrating in July. Not less than eight different nations have nationwide holidays in the course of the month: Burundi, Canada, Belarus, Mongolia, France, Belgium, Egypt, and Morocco.
A number of patriotic nationwide holidays in July may very well be the subject of articles, movies, or podcasts. Picture: Vladislav Klapin.
For July, take into account producing content material that tells the historical past of one in all these nationwide days, gives how-to recommendations for celebrating, or helps buyers establish merchandise associated to the vacation.
Listed below are a number of examples of every sort.
Historical past Articles
- “The Historical past of America’s Independence Day,” PBS.org
- “What Is the 4th of July, and Why Do We Have fun It?,” Reader’s Digest
- “Brush Up on Your Independence Day Historical past Earlier than Celebrating on July 4,” USO
Actions Articles
- “These Are the States The place Fireworks Are Authorized,” Reader’s Digest
- “10 Recipes to Assist You Throw the Greatest Canada Day BBQ,” Spud
- “30+ Canada Day Recipes,” Maple + Mango
Product-related Articles
- “Ridiculously Scrumptious Barbecue Sauces Excellent for July 4,” Sundown
- “Is Your Canine Freaked Out By Fireworks? Strive These 4 Merchandise Pet House owners Swear By,” PureWow
- “6 Merchandise to Get You within the Temper for Canada Day,” Cottage Life
U.S. Medal of Honor
On July 12, 1862, President Abraham Lincoln signed the laws creating the U.S. Military’s Medal of Honor.
Primarily based on the Navy’s Medal of Valor from 1861, the award honors non-commissioned officers and privates who distinguished themselves with gallantry.
Examples of Medals of Honor for the U.S. Air Power, Military, and Navy from the AEA Collections, a personal collector. Picture: Alexeinikolayevichromanov through Wikipedia.
Obtainable to all these serving within the U.S. army, the award is the best American army lodging.
As of 2022, greater than 40 million Individuals have served within the U.S. army for the reason that Civil Warfare, however simply 3,511 have acquired the Medal of Honor, in response to the Medal of Honor Museum.
On your firm’s July 2022 content material advertising, take into account profiling Medal of Honor recipients who could have impacted the business your small business serves.
Worldwide Kissing Day
For some companies, Worldwide Kissing Day could be a miniature Valentine’s Day, with the chance to advertise merchandise and love. Picture: Cassie Lopez.
Worldwide Kissing Day, generally referred to as World Kissing Day, is meant to have originated in the UK in 2006.
The romantic-themed incidence has usually been adopted as a greeting card vacation globally, though not at all times on the identical day. For content material advertising, loosely mimic what you may produce for Valentine’s Day, together with gift-giving guides to advertise gross sales. Listed below are examples.
Worldwide Kissing Day Reward Giving
- 21 Nice Kissing Day Presents That Will Get You Extra Smooches
- 15 Final-minute Reward Concepts for Worldwide Kissing Day
- 17 Distinctive and Luxurious Kissing Day Presents for Her
Along with present guides, content material entrepreneurs may additionally search to spice up Worldwide Kissing Day consciousness or share the historical past of kissing.
Begin a Publication
In 2022, newsletters would be the new blogs, pushing content material to an viewers of potential prospects.
When of us subscribe to a e-newsletter, they invite you into their day. They wish to hear from you. Newsletters are particularly efficient if they’ve persona. For example, it’s not simply your model sending them info, however your spokesperson.
Strive growing a creator or influencer-like strategy to your e-newsletter. For example, think about a web-based retailer that sells crafting patterns. The corporate may choose one or two people to host the e-newsletter, writing it within the first individual and providing sensible crafting recommendation alongside product promotions.
Utah-based Candy Pink Poppy is a real-life instance. The corporate, which sells tutorials and ebooks, had greater than 560,000 subscribers on its e mail listing in Might 2022.
Candy Pink Poppy has garnered greater than 560,000 e-newsletter subscribers by taking a creator or influencer-like strategy to buyer engagement.
Touch upon Tradition
Final yr, Mr Porter, a males’s vogue model with an distinctive content material advertising staff, printed an article profiling the “dad” in Bluey, the Australian cartoon sequence about human-like canines.
Mr Porter printed a brief article in regards to the dad in Bluey, the animated sequence. This text is a type of cultural commentary and may make for compelling content material.
The article is brief however related to Mr Porter’s viewers (which incorporates the fathers of younger kids) and tradition since Bluey is a runaway hit in kids’s programming.
On your firm’s July 2022 content material advertising, discover methods to touch upon tradition. You may evaluation a brand new film, touch upon a political subject, or perhaps a non secular one relying on your small business’s model and viewers.