In 2020, retail U.S. ecommerce gross sales represented 8.8 % of general retail (mixed brick-and-mortar and ecommerce), as famous under. That is up from roughly 6.0 % in 2018.
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As proven under, direct-to-consumer ecommerce gross sales within the U.S. in 2020 represented 4.1 % of complete retail ecommerce. In 2018, U.S. DTC ecommerce gross sales have been roughly 3.4 % of complete ecommerce retail gross sales.
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The expansion in U.S. direct-to-consumer ecommerce gross sales continues, albeit at a slower fee. In 2018, year-over-year development was 56.6 %. In 2020, it was 24.3 %.