{"id":1116,"date":"2024-08-24T13:11:49","date_gmt":"2024-08-24T13:11:49","guid":{"rendered":"http:\/\/practicalecommerce.xyz\/index.php\/2021\/09\/24\/5-content-marketing-ideas-for-october-2022\/"},"modified":"2025-09-26T02:43:01","modified_gmt":"2025-09-26T02:43:01","slug":"5-content-material-advertising-concepts-for-october-2022","status":"publish","type":"post","link":"https:\/\/practicalecommerce.xyz\/?p=1116","title":{"rendered":"5 Content material Advertising Concepts for October 2022"},"content":{"rendered":"

In October 2021, your content material advertising might characteristic product-focused tutorials, storytelling, and annual observances, resembling slightly vacation referred to as Halloween.<\/p>\n

Content material is an integral a part of ecommerce advertising, impacting SEO, social media, website visitors, gross sales funnels, and extra. Sadly, developing with concepts may be exhausting.<\/p>\n

What follows are 5 content material advertising concepts your corporation can attempt in October 2021.<\/p>\n

1. Product-focused Tutorials<\/h3>\n

Tutorials are among the many most potent types of content material advertising. They tackle buyer wants and pursuits, providing an answer.<\/p>\n

Tutorials that concentrate on the merchandise your corporation sells ought to exhibit tips on how to use them and, thereby, show their worth.<\/p>\n

For instance, think about Superdrug Shops, one of many U.Okay.\u2019s most distinguished well being and wonder retailers.<\/p>\n

The chain lately revealed a brief tutorial titled \u201cLearn how to: Glitter Pageant Make-up.\u201d The put up included a 2-minute video hosted on YouTube and an educational booklet-style listing of glittering steps. The tutorial included 4 hyperlinks to merchandise.<\/p>\n

Superdrug\u2019s temporary glitter make-up tutorial is an instance of the how-to idea.<\/p>\n

The Superdrug put up isn’t excessive literature. But it surely\u2019s possible helpful for somebody searching for glitter make-up and will ship visitors and gross sales Superdrug\u2019s manner.<\/p>\n

Take this concept and make it your individual. Take into consideration how you may create tutorials to your merchandise after which use the tutorials in articles and movies, maybe for TikTok.<\/p>\n

2. Inform Tales<\/h3>\n

Past product-focused tutorials, think about publishing tales about prospects or a way of life or worldview your organization shares with them.<\/p>\n

Listed below are two examples from Patagonia.<\/p>\n

First, Patagonia has began a movie sequence titled \u201cRun to.\u201d The sequence options \u201crunners discovering activism by sport.\u201d<\/p>\n

Patagonia tells tales about its prospects and subjects they’re more likely to care about, resembling this \u201cRun to\u201d movie sequence.<\/p>\n

\u201cWorking is a strong software for activism. The act of traversing the planet\u2019s most stunning landscapes connects us to the locations we run, reminds us of the significance of entry, and impels us to face up and battle when these locations and communities are threatened,\u201d the corporate wrote.<\/p>\n

The primary video within the sequence is \u201cRun to Salvar Una Cuenca.\u201d In its description, Patagonia notes, \u201cFelipe Cancino runs 120 km by Chile\u2019s Maipo River Valley to spotlight the impacts that the Alto Maipo hydropower mission is having on the native ecosystem and communities \u2014 and the water provide for Santiago\u2019s 7.1 million residents.\u201d<\/p>\n

The 16-minute movie is hosted on YouTube and in its first two weeks had greater than 380,000 views.<\/p>\n

Second, Patagonia publishes posts that point out particular person prospects. One current instance is \u201cThe Place to Go Downhill.\u201d It tells the story of how a U.S. navy veteran, Earl Cox, discovered aid from the signs of posttraumatic stress by mountain biking.<\/p>\n

\u201cCaught between the insidious signs of PTSD and heavy drugs that dulled his senses, Earl stumbled upon mountain biking on a whim \u2014 and, in doing so, discovered a manner to assist heal a troubled thoughts and construct a life past the warfare zones he left half a world away,\u201d the article reads.<\/p>\n

You don\u2019t want Patagonia\u2019s price range to inform attention-grabbing tales. In your first try, it may be sufficient to interview a buyer about her priorities. Search for methods to attach the life-style together with your model.<\/p>\n

3. Worldwide Day for Older Individuals<\/h3>\n

October 1, 2021, is \u201cWorldwide Day for Older Individuals.\u201d The United Nations created the observance in 1990 as a solution to increase consciousness.<\/p>\n

First, older individuals are worthwhile assets for our communities and our workplaces. Second, there’s an rising variety of aged people worldwide.<\/p>\n

Older individuals are necessary to communities, particularly because the world\u2019s inhabitants ages. Photograph: David Siglin.<\/em><\/p>\n

\u201cThe composition of the world inhabitants has modified dramatically in current many years. Between 1950 and 2010, life expectancy worldwide rose from 46 to 68 years. Globally, there have been 703 million individuals aged 65 or over in 2019. The area of Jap and South-Jap Asia was house to the biggest variety of older individuals (261 million), adopted by Europe and Northern America (over 200 million),\u201d based on the United Nations.<\/p>\n

\u201cOver the subsequent three many years, the variety of older individuals worldwide is projected to greater than double, reaching greater than 1.5 billion individuals in 2050.\u201d<\/p>\n

These older people shouldn’t be marginalized.<\/p>\n

\u201cIt takes a type of guts to get this previous and to remain wholesome. You must work at it,\u201d mentioned Helen Hamlin, a long-time consultant for the Worldwide Federation on Ageing on the United Nations. Hamlin made the assertion in 2015 when she was 92.<\/p>\n

In your October 2021 content material advertising, think about integrating the Worldwide Day for Older Individuals in three attainable methods:<\/p>\n