In October 2021, your content material advertising might characteristic product-focused tutorials, storytelling, and annual observances, resembling slightly vacation referred to as Halloween.

Content material is an integral a part of ecommerce advertising, impacting SEO, social media, website visitors, gross sales funnels, and extra. Sadly, developing with concepts may be exhausting.

What follows are 5 content material advertising concepts your corporation can attempt in October 2021.

1. Product-focused Tutorials

Tutorials are among the many most potent types of content material advertising. They tackle buyer wants and pursuits, providing an answer.

Tutorials that concentrate on the merchandise your corporation sells ought to exhibit tips on how to use them and, thereby, show their worth.

For instance, think about Superdrug Shops, one of many U.Okay.’s most distinguished well being and wonder retailers.

The chain lately revealed a brief tutorial titled “Learn how to: Glitter Pageant Make-up.” The put up included a 2-minute video hosted on YouTube and an educational booklet-style listing of glittering steps. The tutorial included 4 hyperlinks to merchandise.

Superdrug’s temporary glitter make-up tutorial is an instance of the how-to idea.

The Superdrug put up isn’t excessive literature. But it surely’s possible helpful for somebody searching for glitter make-up and will ship visitors and gross sales Superdrug’s manner.

Take this concept and make it your individual. Take into consideration how you may create tutorials to your merchandise after which use the tutorials in articles and movies, maybe for TikTok.

2. Inform Tales

Past product-focused tutorials, think about publishing tales about prospects or a way of life or worldview your organization shares with them.

Listed below are two examples from Patagonia.

First, Patagonia has began a movie sequence titled “Run to.” The sequence options “runners discovering activism by sport.”

Patagonia tells tales about its prospects and subjects they’re more likely to care about, resembling this “Run to” movie sequence.

“Working is a strong software for activism. The act of traversing the planet’s most stunning landscapes connects us to the locations we run, reminds us of the significance of entry, and impels us to face up and battle when these locations and communities are threatened,” the corporate wrote.

The primary video within the sequence is “Run to Salvar Una Cuenca.” In its description, Patagonia notes, “Felipe Cancino runs 120 km by Chile’s Maipo River Valley to spotlight the impacts that the Alto Maipo hydropower mission is having on the native ecosystem and communities — and the water provide for Santiago’s 7.1 million residents.”

The 16-minute movie is hosted on YouTube and in its first two weeks had greater than 380,000 views.

Second, Patagonia publishes posts that point out particular person prospects. One current instance is “The Place to Go Downhill.” It tells the story of how a U.S. navy veteran, Earl Cox, discovered aid from the signs of posttraumatic stress by mountain biking.

“Caught between the insidious signs of PTSD and heavy drugs that dulled his senses, Earl stumbled upon mountain biking on a whim — and, in doing so, discovered a manner to assist heal a troubled thoughts and construct a life past the warfare zones he left half a world away,” the article reads.

You don’t want Patagonia’s price range to inform attention-grabbing tales. In your first try, it may be sufficient to interview a buyer about her priorities. Search for methods to attach the life-style together with your model.

3. Worldwide Day for Older Individuals

October 1, 2021, is “Worldwide Day for Older Individuals.” The United Nations created the observance in 1990 as a solution to increase consciousness.

First, older individuals are worthwhile assets for our communities and our workplaces. Second, there’s an rising variety of aged people worldwide.

Older individuals are necessary to communities, particularly because the world’s inhabitants ages. Photograph: David Siglin.

“The composition of the world inhabitants has modified dramatically in current many years. Between 1950 and 2010, life expectancy worldwide rose from 46 to 68 years. Globally, there have been 703 million individuals aged 65 or over in 2019. The area of Jap and South-Jap Asia was house to the biggest variety of older individuals (261 million), adopted by Europe and Northern America (over 200 million),” based on the United Nations.

“Over the subsequent three many years, the variety of older individuals worldwide is projected to greater than double, reaching greater than 1.5 billion individuals in 2050.”

These older people shouldn’t be marginalized.

“It takes a type of guts to get this previous and to remain wholesome. You must work at it,” mentioned Helen Hamlin, a long-time consultant for the Worldwide Federation on Ageing on the United Nations. Hamlin made the assertion in 2015 when she was 92.

In your October 2021 content material advertising, think about integrating the Worldwide Day for Older Individuals in three attainable methods:

  • Produce content material in regards to the day and the subject.
  • Characteristic older pioneers in your trade who’re nonetheless lively.
  • Characteristic aged prospects who’re nonetheless lively.

4. St. Luke’s Little Summer time

“In accordance with legend,” wrote Paul Simons for The Occasions in London. “St. Luke didn’t get the form of consideration different saints loved, so he perked up his public picture by blessing the nation on his saint’s day with heat, advantageous climate earlier than winter set in.”

In accordance with The Occasions, St. Luke the evangelist used honest climate as a public relations ploy.

Thus, St. Luke’s Little Summer time, which happens on October 18 annually within the Northern Hemisphere, is that trace of heat climate. It’s a goodbye to the summer season so lately handed.

Use the concept — a goodbye or a retrospective — to spark article or video concepts to your firm’s content material advertising. You don’t want to say St. Luke. Slightly you possibly can apply the idea of a final heat day earlier than a seasonal change.

Listed below are a couple of hypothetical examples:

  • Energy software retailer: “5 Classes of Contractors from 2021’s Drop in Dwelling Stock,”
  • Gen Z attire model: “21 Methods TikTok Influencers Dominated Style in 2021,”
  • Kitchen provide retailer: “How a Second Covid Summer time Impacted Grocery Costs and Meals Selections.”

You may as well speak about St. Luke’s Little Summer time. For instance, Religion Journal revealed a recipe, “St. Luke’s Little Summer time Salad.”

5. Something Halloween

With out query, Halloween is an important industrial vacation in October. Photograph: Bekir Dönmez.

Halloween is much and away an important industrial vacation in October. It begins the This autumn promoting season and is a season by itself.

Nearly any Halloween theme would work. I’ve revealed these concepts since 2014:

  • Halloween do-it-yourself initiatives,
  • Halloween listicles,
  • Entertaining Halloween articles, movies,
  • ​​​​Academic Halloween articles, movies,
  • Halloween costume concepts.