The danger to natural search efficiency from altering a web site normally comes from modifications to content material, linking constructions, or underlying expertise. With cautious planning and execution, nonetheless, you possibly can mitigate the danger from these modifications and improve the chance of higher rankings….

Editor’s Notice: That is half one in every of a two-part collection on making a 301 redirect technique as a part of the web site redesign course of. Half two, “search engine optimisation: Find out how to Create a 301 Redirect Map, for Web site…

Serps must index your web site earlier than it may well rank. However it’s not all the time apparent if a search index comprises the proper pages. Content material that needs to be listed is probably not. And content material that ought to not be…

The weather of a URL embrace protocol, subdomain, area, and high stage area. URLs are what serps use to mixture all the information they accumulate concerning a web page of content material. For search engine marketing, what’s in a URL could be the distinction between…

Google’s Accelerated Cellular Pages protocol makes cell websites quicker. Sooner websites usually see decrease bounce charges, increased time-on-site numbers, and better conversion charges. AMP additionally advantages pure search efficiency. Smartphone customers need velocity. It’s widespread sense, and the information from many sources through the years backs it…

Modifications in content material, linking, and URL construction can dramatically affect natural search efficiency. Thus it’s important to grasp the search engine dangers and rewards from a brand new design earlier than you begin creating it. That is the tenth installment in my “search engine…

Good ecommerce and running a blog platforms ought to, by default, maintain most technical search engine marketing issues. However this doesn’t imply B2B and B2C ecommerce corporations can ignore technical search engine optimisation in 2021 thanks, partially, to ecommerce development, the emergence of different search…

On uncommon events Google gives expectations of upcoming algorithm modifications. For instance, Google alerted us to the mobile-first index change and, additionally, the inclusion of SSL alerts. In every case, Google allowed loads of time for web sites to implement technical modifications. As soon as…

Some search engine marketing professionals and builders have concluded within the final couple of years that Google can crawl JavaScript. Sadly, that’s not at all times the case. Websites utilizing Angular (the open supply app builder) and sure JavaScript strategies pay the worth. Ecommerce websites…

In “3 Backend Fixes to Improve Web page Velocity,” my article final month, I defined that caching might be utilized to many areas of an ecommerce web site. On this put up, I’ll tackle every of the first ranges. To grasp the degrees of caching,…