From science fiction to training to analysis, there are many methods to attach with shoppers by means of content material advertising and marketing in Might 2019.

Content material advertising and marketing is the act of making or curating content material, sharing content material, and distributing content material. Carried out nicely, content material advertising and marketing attracts, engages, and retains prospects.

What follows are 5 content material advertising and marketing concepts for what you are promoting to attempt in Might 2019.

1. Star Wars Day: Might 4

“Might the power be with you” is without doubt one of the best-known strains within the Star Wars story.

Say it quick sufficient, and it sounds a bit like “Might the fourth.” Because of this, Might 4, 2019, is Star Wars Day. It presents a content material advertising and marketing alternative for the reason that franchise is so widespread. The films have earned practically $10 billion in field workplace income, in keeping with Statista.

What’s extra, practically half of People have seen “The Empire Strikes Again,” and a a lot greater proportion of American adults have seen at the least one of many Star Wars motion pictures. The percentages are good that a few of your prospects are going to be followers of the collection.

“The Empire Strikes Again” is the most well-liked Star Wars movie. Roughly 49 p.c of American adults have seen it. Supply: Statista.

For Might 2019, think about creating articles, movies, or podcasts that join what you are promoting with the Star Wars story.

For instance, a web-based retailer promoting kitchen provides may deal with the food and drinks in Star Wars movies. In reality, just a few publications have executed related posts.

  • “9 Star Wars Meals That Make Our Stomachs Rumble“: Star Wars official website.
  • “10 Memorable Meals Scenes from Star Wars“: Meals & Wine journal.
  • “Blue Milk and Area Frogs: The Secret Tales of Star Wars Meals“: Bon Appétit journal.

The non-human character Jabba the Hutt is proven consuming a reside frog of types.

This common concept may very well be utilized to different types of on-line shops, too. Listed here are some attainable article headlines.

  • On-line clothes retailer: “10 High Vogue Tendencies within the Star Wars Motion pictures.”
  • Shoe retailer: “Stars Wars Boots, Sandals, and Extra: A Have a look at Footwear in a Galaxy Far, Far Away.”
  • Energy-tool retailer: “Instruments and the Drive: A Have a look at Instruments and Development in Star Wars.”

2. Nationwide Instructor Day: Might 7

Content material advertising and marketing helps what you are promoting join with shoppers alongside frequent pursuits. When what you are promoting shares a narrative that pertains to one thing a person cares about, there’s a connection.

Nationwide Instructor Day honors the contribution of academics. It’s a good alternative to thank academics and share tales.

On your firm’s Might 2019 content material, think about interviewing workers and even prospects concerning the academics they keep in mind. Weave these interviews collectively right into a Nationwide Instructor Day publish. Create one thing that can remind your readers of their very own greatest academics.

Lecturers have a major impression on their college students. Tales about inspiring academics ought to resonate with many shoppers. Picture: NeONBRAND.

3. Create a Survey

Buyer surveys might be a superb supply of content material that’s directly partaking and informative.

Right here is an instance. A direct-to-consumer electrical bike maker performed a survey within the first quarter of 2019. The corporate supplied a $50 reward card as an incentive. Utilizing its e-mail record and social media channels, the enterprise obtained greater than 1,150 responses to the 19-questions.

One of many key findings needed to do with age. It seems one thing like 90 p.c of electrical bike house owners or customers are Child Boomers.

When it conducts surveys and analysis, your organization can study fascinating issues about its prospects. What you study will also be a subject for articles or movies.

The corporate launched a portion of the survey outcomes as an article in late March, and it’ll publish two extra articles, a report, and a press launch based mostly on the survey outcomes.

For Might 2019, conduct a buyer survey geared toward creating outcomes you possibly can write about.

4. Cite Scientific Analysis

Intently associated to buyer surveys is reviewing third-party scientific analysis. The purpose is to seek out surveys and research that encourage your prospects and prospects.

Think about for a second you handle a web-based retailer promoting health gear and attire. Your prospects try to get in form and keep wholesome. A lot of them might even be exercising to fight harmful well being circumstances, similar to type-2 diabetes. Thus you could possibly write about analysis supporting wholesome way of life selections.

Experiences about how working or biking may assist to combat type-2 diabetes might curiosity guests to a health website. Picture: Jenny Hill.

Listed here are just a few examples pulled from a easy search on Google Scholar.

  • “Leisure Operating Coaching Favourably Impacts Antioxidants Gene Expression in Kind 2 Diabetes Sufferers“
  • “Excessive-intensity Train in Kind 2 Diabetes” (PDF)
  • “Potential of electrical bicycles to enhance the well being of individuals with Kind 2 diabetes: a feasibility examine“

A service provider promoting health gear may use any of those analysis papers as a part of its content material advertising and marketing efforts in Might 2019.

5. Take a Tour

Might is an effective time to journey inside the USA. The climate is nice. Individuals are exterior. There are a lot of fascinating issues to jot down about.

So here’s a idea. Take what you are promoting and its key merchandise on a street journey. Alongside the best way, create articles and movies to inform an fascinating story about your organization, the belongings you promote, and the folks you meet.

For example, in case you have a web-based skate store, hop in a van and go to 5 of essentially the most iconic skate parks within the nation. At every one, arrange a sales space and promote merchandise. As you promote, interview the skaters and hearken to their tales.

On the finish of every day, publish a weblog publish, a video, or a bunch of compelling pictures.

Assembly potential prospects and seeing sights is an efficient method to develop fascinating content material. Picture: Oliwier Gesla.

Your organization ought to apply this to the trade it serves. A clothes retailer may go on a road tour in 5 giant cities. A web-based {hardware} store may go to the three largest building website within the nation. A kitchen provide store may go to well-known eating places.