January 2021 can signify a starting for content material entrepreneurs to construct communities, stream reside movies, write about nationwide holidays, report trade information, or visually expose fascinating trade knowledge.

Content material advertising is the act of curating or creating content material reminiscent of articles, podcasts, movies, and graphics after which publishing and selling that content material to draw, interact, and retain an viewers of consumers and potential clients.

What follows are 5 content material advertising concepts you possibly can do that January.

1. Create a Content material-driven Group

“In right now’s extremely digital and linked society, it’s humorous to suppose folks can nonetheless really feel disconnected from others. With so many individuals who talk on-line, behind screens, this linked world can truly really feel slightly lonely at occasions. This goes for private relationships in addition to enterprise relationships — particularly between manufacturers and their clients in addition to manufacturers and their workers,” wrote Kristen Baker, a HubSpot advertising supervisor, within the firm’s “Final Information to Group Administration.”

“So, what’s it that has folks feeling a disconnect to others and the businesses they do enterprise with?” requested Baker. “It’s an absence of neighborhood.”

Content material advertising has at all times been a driver of neighborhood. Take into consideration how Netflix and Mustache, a content material advertising company, created a “neighborhood” throughout a number of social media platforms utilizing the @NetflixIsAJoke deal with.

Publishing humorous movies, memes, and posts, Netflix garnered nearly 3.5 million followers, followers, and subscribers throughout Fb, Instagram, Twitter, and YouTube.

Netflix constructed a neighborhood of social media followers and followers throughout a number of platforms.

In your firm’s January 2021 content material advertising, think about taking this one step additional and create a non-public, content-driven neighborhood to your clients.

You possibly can use a Fb Group, or, higher nonetheless, begin a neighborhood utilizing Mighty Networks, Zapnito, Tribe, or related platforms.

To draw members, invite every new buyer to affix your non-public neighborhood when she makes a purchase order. Then fill your neighborhood with compelling content material.

2. Begin a Reside Video Collection

January is a time to strive new issues. For a lot of of your clients, these new issues may come within the type of a New 12 months’s decision. So why not do one thing related and resolve to supply a reside stream video no less than as soon as per week for all of 2021?

Your weekly reside stream could possibly be centered on the merchandise you promote. For instance, the 44 East Boutique in Meridian, Idaho, reside streams usually — exhibiting merchandise and even serving to clients store by way of Fb Reside and Instagram TV.

44 East Boutique began reside streaming throughout the Covid shutdown however has continued after the shop has reopened.

Kayloni Perry and her mom and enterprise associate, Cheryl Jones, turned to reside streaming within the midst of the coronavirus shutdown. They’ve since continued to reside stream for as a lot as two hours at a time.

In your reside stream, you might:

  • Promote merchandise,
  • Interview clients or trade consultants,
  • Educate expertise associated to the merchandise you promote,
  • Provide up trade information,
  • Inform jokes (see Netflix neighborhood talked about above).

3. Concentrate on Nationwide Holidays

The month of January is stuffed with nationwide holidays, together with New 12 months’s Day, Martin Luther King, Jr. Day, and lesser-known days, reminiscent of Nationwide Bloody Mary Day, Nationwide Science Fiction Day, and Nationwide Hat Day.

New 12 months’s Day, which is usually celebrated with fireworks, is an instance of a vacation you may write about.

In your firm’s January 2021 content material advertising, decide one or two of those holidays and create articles that describe the historical past of the occasion, supply recommendations of have fun, or join the vacation to what you are promoting or your merchandise.

Listed below are a couple of examples.

  • A web-based Christian bookstore may publish “How Religion Impacted the Civil Rights Motion: An MLK Day Retrospective.”
  • A health tools retailer may write, “The New 12 months’s Decision Bootcamp Information.”
  • An attire retailer may create a video known as, “The right way to Put a Lid on Nationwide Hat Day.”

If these subjects appear too severe, you might at all times strive Nationwide Stomach Giggle Day on January 24. For this one, you may publish a couple of jokes.

4. Business Information Tales

In January 2021, ask your self if what you are promoting has a chance to turn into an actual information supply to your trade.

This could possibly be a problem. It could require a comparatively giant funding in your content material advertising, however it might be rewarding each by way of viewers engagement and search engine advantages.

For instance, take a look at this current article from the weblog of Eager footwear, “Youngsters In Costa Rica Need Their Rivers Again.”

A toddler works alongside the river. The picture comes from Eager’s news-like protection of a conservation program it helped to fund.

The article is in step with Eager’s model, which features a robust deal with conservation. It is usually just like a function in a conventional journal.

Listed below are a few instance paragraphs from the Eager article.

“Meet Natalie. She is 8 years previous and lives within the Osa Peninsula, Costa Rica, probably the most biodiverse locations on Earth. Her college was canceled for 2 weeks, and as a substitute of sleeping in or watching TV, she got here out within the area with us each day at 7 a.m., at all times with an enormous smile and hug, to assist plant native timber to reforest the river on her great-grandmother’s cattle farm. Her dream is to see the river wholesome and clear once more so she will swim and bathe in it, similar to her grandmother did when she was just a little woman…

“The concept to revive [the] river happened as a result of Osa Conservation has been working since 2014 with a devoted group of native citizen scientists and schoolchildren to watch river water high quality. We like it when children elevate their arms with curious faces to be taught extra in regards to the nice range of wildlife that exists within the rivers, excitedly ruffle by river rocks and leaves to search out insect larvae, or debate the outcomes of a water pH evaluation.”

5. Chart of the Week/Month

If an image is price 1,000 phrases, a chart of the week or month could possibly be price a couple of thousand.

Right here the thought is to floor fascinating or shocking details associated to the trade what you are promoting serves within the type of a chart.

Think about that you’re the content material marketer for a web-based retailer specializing in instructional toys and video games for kids. You possibly can publish a chart just like the one the Pew Analysis Middle launched in October 2020 titled “Most Dad and mom of Okay-12 College students Studying On-line Fear About Them Falling Behind.”

“Majorities of fogeys of Okay-12 college students say that, in contrast with earlier than the coronavirus outbreak, they’re extra involved,” in keeping with the Pew Analysis Middle.

Your weekly or month-to-month chart may embody curated knowledge from any variety of sources that you simply mix to create an fascinating chart or unique analysis drawn from your individual surveys.