Google Analytics prohibits the gathering of personally identifiable data. If detected, Google might delete PII out of your reviews. Customers of Google Analytics ought to due to this fact be proactive to detect after which delete the PII if needed.

I’ll clarify how to try this on this submit.

One of the simplest ways to take away PII is to not ship it to Analytics to start with. For extra, see “Finest practices to keep away from sending Personally Identifiable Data (PII),” a Google submit.

Detecting PII

Within the article above, Google explains the place to seek for PII in your reviews. The primary areas are:

  • Person ID settings,
  • Content material settings (pages and web page titles),
  • Occasion settings (class, motion, label),
  • Ecommerce settings (bank card, buyer identify, transport and billing deal with, telephone quantity),
  • Marketing campaign dimensions (supply, medium, marketing campaign, advert content material, time period fields),
  • Web site-search settings (search time period or class),
  • Customized dimensions.

The screenshot beneath is an instance of PII information. The Supply subject incorporates an e mail deal with, and the Medium subject incorporates a telephone quantity, which I’ve partially obscured.

This pattern Acquisition report features a private e mail deal with and telephone quantity in, respectively, the Supply and Medium fields. Click on picture to enlarge.

I’ve created a Google Knowledge Studio report back to detect PII. It shouldn’t be your solely methodology of detecting, nevertheless it ought to work generally. Monitor this report frequently. Modify the filters to suit your setup and take motion if PII is detected.

Deleting PII

Google supplies a course of for eradicating PII. Navigate to Admin > Property > Knowledge Deletion Requests > Create Knowledge Deletion Request.

Enter the “Begin Date,” “Finish Date,” and “Fields to Delete.” Within the beneath instance, I’m deleting “All” fields as a result of my marketing campaign URL parameters contained PII, and “All” is required to take away this information.

Enter the “Begin Date,” “Finish Date,” and “Fields to Delete.” To delete PII in marketing campaign URL parameters, choose “All.”

After clicking “Submit,” the standing is “In Grace Interval.” It takes at the least seven days for Google to take away the information. Test after per week or so to verify.

You may cancel the deletion request within the interim. To do that, click on on “In grace interval” within the desk and attain the “Knowledge Deletion Request Assessment” web page (beneath), which incorporates the standing, particulars, and choice to cancel.

To cancel a deletion request, click on on “In grace interval” within the desk and attain the “Cancel Deletion” button on the “Knowledge Deletion Request Assessment” web page. Click on picture to enlarge.

When it completes the Knowledge Deletion Request, Google will notify you in an e mail. Additionally, the standing will replace to “Accomplished.”

When finalized, the Knowledge Deletion Request standing will change to “Accomplished.” Click on picture to enlarge.

Lastly, verify that Google has eliminated the PII in your reviews. The instance Acquisition report, above, included my e mail deal with and telephone quantity, respectively, within the Supply/Medium fields. Observe, beneath, that each at the moment are gone.

Verify in your reviews that Google has eliminated the PII. This Acquisition report now not incorporates a private e mail deal with and telephone quantity within the Supply/Medium fields. Click on picture to enlarge.