Mom’s Day celebrates motherhood and the highly effective affect moms have on our lives and our society. It’s one among many events throughout the second quarter of 2016 that supply electronic mail advertising and marketing alternatives.

The months of April, Might, and June are stuffed with electronic mail advertising and marketing prospects centered on conventional retail occasions like April Fools’ Day, Mom’s Day, and the start of summer season.

Within the second quarter of 2016, retail ecommerce entrepreneurs can mix tried-and-tested retail sale days with electronic mail advertising and marketing’s energy and efficiency.

Contemplate that many if not most retailers, on-line and offline, have some form of particular providing round holidays, occasions, and seasons. In actual fact, many organizations and corporations even publish annual retail calendars to remind retailer entrepreneurs when sale alternatives will arrive.

Subsequent, do not forget that electronic mail advertising and marketing works. Dozens of corporations have been gathering statistics and examine outcomes for years displaying that electronic mail is among the many simplest advertising and marketing instruments obtainable. Listed below are a few examples.

  • “E-mail stays a considerably simpler option to purchase prospects than social media — almost 40 occasions that of Fb and Twitter mixed.” – McKinsey & Firm, January 2014
  • “The vast majority of recipients of emails containing personalization drawing from earlier procuring behaviors and preferences can be extra more likely to enhance their buy consequently. In actual fact, 81 p.c of respondents mentioned there have been considerably doubtless.” – eMarketer, January 2014

Now it’s time to place your electronic mail advertising and marketing to work. Whereas you’ll actually not need to restrict your Q2 2016 electronic mail advertising and marketing to those six alternatives, you’ll doubtless need to embrace a least of few of those.

1. April Fools’ Day

The origin of April Fools’ Day is one thing a thriller. It reaches again, probably, to when France switched from the Julian calendar to the Gregorian calendar in 1582. However a marketer will let you know that April Fools’ Day is content material advertising and marketing’s highest vacation.

On April 1, content material entrepreneurs get to point out off their most inventive work. The very best campaigns are virtually plausible.

A latest instance comes from multichannel retailer, Unleashed by Petco. The corporate marketed that it was promoting selfie sticks for canines.

E-mail advertising and marketing is likely one of the greatest methods to distribute content material out of your April Fools’ Day advertising and marketing. Contemplate sending your retailer’s prank content material to electronic mail subscribers first. You would possibly even provide them “an unique preview.”

2. U.S. Tax Day

In the USA, the deadline for submitting federal taxes falls on Monday, April 18, 2016. On this present day, everybody ought to have both filed a tax return or utilized for an extension.

For the previous a number of years, retailers have taken one among two promotional approaches.

First, retailers of comparatively costly merchandise will provide a tax-refund sale geared toward encouraging buyers with tax return checks to make massive purchases.

A second method is the “tax aid” technique, whereby retailers have a sale and provide a reduction to offset tax funds. For this sale, the objects are sometimes consumables like home items. For example, in 2015 Infants“R”Us gave buyers $8 off of huge bins of Pampers or Huggies diapers at tax time.

To advertise your tax-related sale, begin sending emails the week prior — Monday, April 11, 2016. Comply with up mid-week to recipients that didn’t open or didn’t click on a hyperlink within the electronic mail. Lastly, ship an end-of-sale warning on Sunday, April 17.

3. Mom’s Day Sale

On Might 8, 2016, buyers almost in all places will probably be on the lookout for methods to honor their mothers. Within the trendy interpretation of this somewhat historical vacation, we’re every to provide our mothers a present. VerticalResponse recommends 4 emails to ship main as much as Mom’s Day.

  • Reward-suggestion electronic mail. This electronic mail ought to encourage your subscribers with number of present concepts. Contemplate making a touchdown web page or, maybe, a Pinterest board to ship of us.
  • Invitation electronic mail. Invite your greatest prospects to a particular and even an unique Mom’s Day sale.
  • Final-minute sale electronic mail. Purpose at serving to your procrastinating prospects. Provide Mom’s Day present concepts that may simply be delivered in a single day and simply in time.
  • Vacation celebration electronic mail. No gross sales push right here, simply acknowledge how essential mothers actually are.

4. Memorial Day Sale

Noticed on Monday, Might 30, 2016 this yr, Memorial Day honors of us who died while serving in the USA’ navy. The day is directly somber and a celebration.

Additionally it is a standard gross sales day or occasion, with many retailers providing particular costs all through the Memorial Day weekend.

In response to a Campaigner report (PDF), Individuals will spend about $259 per family on procuring throughout the vacation. To earn your retailer’s share of that potential market, think about these electronic mail messages.

  • Memorial Day sale preview. Beginning not lengthy after your Mom’s Day marketing campaign, think about sending a sale preview message, displaying a few choose objects.
  • Use electronic mail to advertise a web-based contest. Memorial Day could also be a superb time to run a contest. Have prospects submit tales about what Memorial Day means. The winner will get a prize. However everybody who enters get a coupon code despatched by way of electronic mail.
  • The honest vacation message. On Memorial Day, ship a real message in regards to the vacation. Contemplate that includes the successful story out of your on-line contest.

5. Father’s Day Sale

Your Father’s Day electronic mail marketing campaign and sale can comply with an analogous sample as your Mom’s Day promotion. First, ship a set of present solutions. Comply with up with particular or unique presents, reminding last-minute buyers, after which providing a message meant merely to honor dads.

6. Summer season Sale

June 20, 2016 is the primary day of summer season within the Northern Hemisphere. This seasonal change offers retail ecommerce companies two alternatives for promotion.

  • Finish of season clearance gross sales for remaining spring items.
  • The chance to introduce new summer season objects.