From Thanksgiving how-tos and vacation shopping for guides to sporting occasions and odd observances, there are many content material subjects what you are promoting can use in November 2017.

Content material advertising and marketing is the act of making, publishing, and distributing content material with the particular objective of attracting, partaking, and retaining prospects.

Helpful, informative, and entertaining articles, movies, and podcasts are a type of owned media what you are promoting can use to first construct an viewers after which promote to that viewers.

What follows are 5 subjects meant to encourage your November content material advertising and marketing efforts.

1. Thanksgiving How-to

In the US, Thanksgiving is a landmark vacation. Nearly everybody within the nation will rejoice it in a method or one other.

Entrepreneurs have a chance to have interaction readers or viewers with helpful and entertaining content material that teaches them tips on how to accomplish a Thanksgiving-related activity.

Higher Houses & Gardens revealed a easy set of directions for making fan-folded papers leaves with youngsters. This information is simply the kind of Thanksgiving how-to content material, you may strive for what you are promoting.

This Thanksgiving how-to content material might be a recipe for Maple Butter Turkey or directions for making fan-folded paper leaves with youngsters.

Select how-to subjects that make sense for the trade and viewers what you are promoting serves.

2. Video Shopping for Guides

For retailers, November is the guts of the Christmas procuring season. It has three of an important days for vacation ecommerce gross sales: Thanksgiving, Black Friday, and Cyber Monday.

In 2021, desktop ecommerce gross sales for the 5 days from Thanksgiving to Cyber Monday totaled greater than $8.4 billion in the US, in keeping with comScore, the trend-tracking agency.

To assist your potential vacation prospects select the correct present for the oldsters on their checklist, contemplate publishing a video shopping for information that explains intimately a few of your extra intricate or difficult merchandise.

Think about, for instance, you wish to purchase a fishing rod to your nephew. Which rod must you get? Shakespeare, the fishing-supplies firm, posted a shopping for information on YouTube a number of years in the past that may assist.

 

Within the video, Casey Davidson, product supervisor, walks by way of the method of selecting a rod. For November, attempt to do one thing comparable for what you are promoting.

3. Sporting Occasions

Few issues deliver individuals collectively the best way that sporting occasions do. So it could possibly make loads of sense to function particular, well timed occasions in your content material advertising and marketing, notably if these occasions are prone to be in style together with your viewers of potential prospects.

For instance, the Skilled Bull Riders nationwide finals occasion — formally known as the PBR Constructed Ford Powerful World Finals — will likely be held November 1 by way of 5 this 12 months.

The PBR finals are only one instance of a sporting occasion what you are promoting might function in its content material advertising and marketing.

The PBR has about 42 million followers. Of those followers, some 15 % are prone to earn greater than $200,000 per 12 months and 22 % earn greater than $100,000. In actual fact, the median earnings of a PBR fan is greater than $96,000, in keeping with the Skilled Media Group.

Should you promote merchandise that may attraction to this demographic, an article or video in regards to the PBR finals might entice potential prospects.

You may additionally cowl essential soccer video games, such because the College of Michigan versus Ohio State College sport on November 28, 2017. Many school soccer followers merely name this explicit matchup “The Recreation.” These two groups first met in 1897 and have had a big rivalry since about 1918.

In November, choose a sporting occasion that is smart to your viewers, and write about its historical past, its stress, its essential individuals, and even its consequence.

4. Different Holidays on November 24

November 24, 2017 is Black Friday, a important day in retail when hordes of vacation customers storm massive field shops for deep reductions and Christmas financial savings.

Though there have been some stories Black Friday gross sales and deep vacation reductions could also be in decline, the day remains to be essential.

Relatively than attempting to compete with the Black Friday hoopla, contemplate composing an article or making a video about one of many different holidays that occur to fall on the Friday after Thanksgiving.

“You’re Welcome Day” naturally follows Thanksgiving. Picture: Jonathan Daniels.

For instance, there’s “You’re Welcome Day,” which seeks to advertise good manners. Thanksgiving is all about saying “thanks,” so the following day is about saying “you’re welcome.”

Listed here are a number of different pseudo holidays that fall on November 24 this 12 months. These are listed in no explicit order.

  • “Brownielocks Day,” celebrating brunettes.
  • “Purchase Nothing Day,” a response to Black Friday.
  • “Evolution Day — All Your Uncles Are Monkeys Day.”
  • “D.B. Cooper Day,” remembering the mysterious hijacker.
  • “Nationwide Leftovers Day,” since everybody can have them.
  • “Have a good time Your Distinctive Expertise Day,” as a result of there’s most likely one thing you’re good at.

5. Remark On Well-liked Tradition

Popular culture describes the attitudes, pictures, books, motion pictures, and music distributed through mass media.

For some on-line retailers, content material about popular culture will likely be a superb match for his or her model. There are numerous alternatives to cowl popular culture in November 2017, corresponding to masking film releases. For instance:

  • “Thor: Ragnarok”: November 3.
  • “Roman J. Israel, Esq.”: November 3.
  • “Homicide on the Orient Categorical”: November 10.
  • “Justice League”: November 17.
  • “Molly’s Recreation”: November 24.

 

If motion pictures don’t make sense to your viewers, books may. There are tons of of anticipated e-book releases in November that what you are promoting might preview, particularly in you promote merchandise which can be in any method associated to these books.

Listed here are a number of examples.

  • Oathbringer, by Brandon Sanderson.
  • Renegades, by Marissa Meyer.
  • Hardcore Twenty-4, by Janet Evanovich.
  • All Closed Off, by Cora Carmack.