Information from Google Analytics helps ecommerce retailers make key choices. However that assumes the information is correct. On this submit, I’ll present directions for conducting a Google Analytics audit to substantiate the accuracy of the information or determine potential errors. Google Analytics Audit Course of…

Executing a profitable A/B check is less complicated stated than carried out. The training curve might be steep. Measuring the end result might be complicated. Google Optimize goals to handle these difficulties in rolling out A/B checks. And the price is compelling: It’s free. Getting…

Measuring the impression of banners and promotional hyperlinks on the house web page and different key pages may be difficult. On this publish, I’ll present directions for figuring out on-site banners and different key hyperlinks that drive clicks and conversions. Off-site vs. On-site I’ve addressed…

The Basic Information Safety Regulation is now in impact. For web site homeowners worldwide, compliance with GDPR appears daunting. Fortunately, there are many sources to assist. Here’s a listing of sources for companies to turn out to be compliant with GDPR. There are official E.U….

My agency is often engaged by corporations to investigate knowledge. One instance is a producer of constructing supplies. The corporate’s revenue was stagnant. It requested us to investigate gross sales knowledge for patrons, merchandise, and areas to find out the place to focus its advertising…

If there may be one new yr’s decision for reinforcing ecommerce conversions in 2019, it’s to get your retailer’s analytics so as. In any other case, you’ll by no means perceive the affect of adjustments to your web site. You’ll additionally miss out on potential…

Have you ever ever questioned what drives your gross sales? Ecommerce companies usually know the supply of their income, the price of acquisition, and whether or not campaigns are working. However what for those who may drill down to seek out particular gross sales drivers?…

In “Utilizing Google Analytics to Observe Profitability by Product,” I defined the way to import product price into Google Analytics to calculate gross revenue for every merchandise offered. It was a difficult train. I obtained suggestions and questions. On this submit. I’ll break the method…

Retailers have many choices for accepting on-line funds. “PayPal Funds Normal” is in style, however it may be difficult for Google Analytics to report the sale. Utilizing PayPal Funds Normal, clients go away the service provider’s web site for his or her account at PayPal….

Google Analytics periodically rolls out new monitoring code. So far, the updates have supported: Improved knowledge assortment strategies, similar to asynchronous monitoring, which was included in a 2009 replace. The “ga.js” tag may very well be positioned on the prime of all pages. It improved not solely monitoring…