In September 2021, content material entrepreneurs can provide programs, recommend presents, have fun holidays akin to Grandparents’ Day and the Mid-Autumn Pageant, or present how-to assist.

Content material advertising and marketing is the act of making, publishing, and selling content material to draw, have interaction, and retain an viewers of shoppers. Content material advertising and marketing can drive search engine marketing. It might probably assist social media campaigns, and it could actually facilitate e mail lifecycle advertising and marketing.

What follows are 5 content material advertising and marketing concepts that you should utilize for your corporation.

1. Supply Classes

Content material advertising and marketing can train a talent associated to a product or a buyer’s life-style.

For instance, Fender Musical Devices Company, an iconic model, sells electrical and acoustic guitars by means of most retail channels, together with direct-to-consumer.

Fender additionally teaches novice guitarists methods to play through its aptly named “Fender Play” service. This method nearly actually improves buyer retention as superior guitarists have a tendency to gather devices.

Fender Play gives video-based guitar classes. Extra dedicated guitar gamers ought to symbolize comparatively extra repeat clients.

In your firm’s September 2021 content material advertising and marketing, determine one or two abilities to show relative to the merchandise you promote and the approach to life they encourage.

Listed below are two examples.

A well being and sweetness retailer that sells skincare merchandise based mostly on India’s Ayurveda alternative-medicine life-style may provide tutorial, introductory yoga movies for the reason that two are associated.

A B2B energy instrument store that sells to contractors may provide on-line courses describing the fundamentals of holding security conferences to decrease the price of employees’ compensation insurance coverage.

2. Supply Ideas

Shoppers recognize reward concepts and ideas within the Christmas season. Picture: USA Immediately.

For a lot of direct-to-consumer manufacturers and retailers, the fourth calendar quarter is a peak gross sales season.

Shoppers’ quests to search out the right reward (or at the very least a satisfactory one) will nearly actually embrace visiting a search engine and asking one thing like, “reward concepts for a feminine coworker” or “greatest reward for an 11-year-old boy.”

September is an effective time to supply reward guides, articles, podcasts, or movies suggesting merchandise for the upcoming Christmas season. The content material may help with search engine optimization, social media posts, and e mail advertising and marketing campaigns.

Draw inspiration from different sellers and even publishers. For instance, listed here are 5 reward suggestion articles that present up for the aforementioned search question, “reward concepts for a feminine coworker.”

  • USA Immediately: “20 nice presents your coworkers will really recognize“
  • Vantage Circle: “41 Greatest Secret Santa Reward Concepts For Coworkers“
  • City & Nation: “55 Greatest Reward Concepts for Ladies“
  • Inc: “37 Vacation Presents That Staff Cherished Getting From Their Bosses“
  • MagForWomen: “7 Christmas Reward Concepts for Feminine Coworkers“

3. Grandparents’ Day: Sept. 12

Grandparents’ Day focuses on the contributions grandparents and seniors make in our lives. Photograph: Monkey Enterprise.

September 12, 2021, is Grandparents’ Day within the U.S. It’s meant to acknowledge the contribution senior residents and grandparents make to our communities. The vacation has existed since 1978, though the actual date has modified.

Content material created to honor Grandparents’ Day can seem in e mail newsletters, social media posts, and blogs. It may take considered one of three angles: profiles or interviews, historic articles, or how-to posts.

For instance, on-line jewellery store Audry Rose may produce a profile of the founder’s grandmother. The corporate already has a quick point out of “Nana” on its about us web page.

“The title, Audry Rose, pays homage to my grandmother, an attractive girl with impeccable type who was generations earlier than her time. Our firm is infused along with her spirit.

“A few of my most cherished reminiscences with Nana (as I referred to as her) are sitting on her mattress listening to the tales behind the jewellery in her assortment,” write Audry Rose founder Jaclyn Elbaum.

Audry Rose mentions the founder’s grandmother on its web site.

Equally, many entrepreneurs may interview or profile grandparents who impacted a enterprise or business.

Think about, additionally, publishing articles concerning the vacation’s historical past or methods to observe. Listed below are just a few examples.

  • Dad and mom: “How one can Have fun Grandparents Day“
  • Care.com: “10 Methods to Have fun Nationwide Grandparents Day“
  • Lovingly: “How one can Have fun Grandparents Day 2021“

4. Mid-Autumn Pageant: Sept. 21

A number of Asian areas have fun a Mid-Autumn (or Moon) Pageant.

Though the vacation has its origins in moon worship and a handful of Chinese language myths, it serves as a chance for households to collect, be glad about their blessings, and pray for each other. For these causes, the vacation is typically referred to as “Chinese language Thanksgiving” within the West.

Mooncakes are a favourite deal with throughout the Mid-Autumn Pageant. Photograph: Huong Ho.

Content material created for the Mid-Autumn Pageant is likely to be much like Grandparents’ Day. A enterprise may talk about the vacation, present how-to suggestions, or produce associated profiles or interviews.

Discussing the vacation may take a type much like ThoughtCo’s article “All In regards to the Chinese language Moon Pageant,” which gives a quick overview, or China Highlights’ put up “Chinese language Mid-Autumn Pageant.”

The vacation is understood for its mooncakes. This permits kitchen provide and grocery retailers to publish mooncake recipes. And Asian-owned companies may profile or interview members of the family or business leaders about how they have fun the competition.

5. Cross-border How-to

The ultimate content material advertising and marketing concept for September 2021 combines two issues about content material and enterprise.

First, we all know that how-to content material makes for among the greatest advertising and marketing. Second, an growing variety of direct-to-consumer manufacturers and on-line retailers are promoting internationally. So why not create how-to content material that draws, engages, and retains these worldwide buyers?

For instance, September 1, 2021, is the primary day of spring in Australia. In distinction, September 22, 2021, is the start of autumn in america. Seasonal articles are an efficient strategy to have interaction an viewers, however do not forget that seasons may differ amongst clients when you promote internationally.

Seasonal articles are participating to a world viewers relying on the place the reader lives. Photograph: Flip City.

Say we’ve a garden-tool retailer in Australia, however we additionally promote into the U.S. September is springtime in Sydney, Melbourne, and Brisbane and appropriate for content material round getting gardens began. Conversely, a September put up describing methods to put together a backyard for the approaching winter would apply to North American clients.