Content material advertising and marketing is the act of making, publishing, and selling articles, podcasts, and movies with the intent of attracting, partaking, and retaining prospects. Producing such content material in September 2020 is tough, nevertheless, with out recognizing the worldwide pandemic.

Fortuitously, there are nonetheless many alternatives to generate productive content material round back-to-school, courting, hobbies, buying, and studying.

Listed below are 5 content material advertising and marketing concepts your small business can attempt in September 2020.

1. Again-to-school Ideas

Though many colleges will begin in August, there’s loads of time to supply back-to-school content material in September as a result of on-going coronavirus pandemic.

This yr, many colleges will probably maintain some mixture of on-line and in-person courses. What’s extra, the stability of homeschooling and bodily courses will in all probability be fluctuating all through the month and past. Your small business might assist with this uncertainty.

September content material might supply ideas and solutions to assist mother and father handle work and homeschooling. Picture: Jessica Lewis.

For September, contemplate publishing how-to and informational articles, podcasts, or movies that can assist mother and father cope with these challenges.

Listed below are a couple of potential examples.

  • Woodworking provide retailer. Publish articles exhibiting easy methods to construct a folding desk for homeschooling or easy methods to remodel a desk right into a stand-up workspace.
  • Workplace provide retailer. Create a “how-to-find-a-tutor information” for professionals who is likely to be working from dwelling and homeschooling, too. Embody an inventory of homeschooling provides.
  • Kids’s attire store. Produce a sequence on how to economize on clothes throughout the faculty yr, since so many courses could also be on-line.
  • Kitchen provide service provider. Produce nutritious recipes that youngsters could make at dwelling.

2. Keep-at-home Date Nights

The worldwide pandemic has altered the habits of shoppers. This consists of how {couples} date. For your small business’s September 2020 content material advertising and marketing, contemplate creating content material round having fun with a enjoyable stay-at-home date evening.

Think about content material round a enjoyable stay-at-home courting exercise, resembling portray. Picture: Ali Ridho.

Attempt to combine your organization’s merchandise into the stay-at-home concepts. For instance, date-night ideas from an artwork provide retailer would possibly embrace:

  • Full a paint-by-numbers undertaking,
  • Watch a Bob Ross coaching episode on YouTube,
  • Hint outdated images, remodeling them into sketches.

Equally, an internet store that sells teas and coffees might compose articles round tea tastings, espresso cake making, and the like.

3. New Hobbies

The pandemic is prompting shoppers to select up new hobbies, as described in these instance articles:

  • “Most Common Hobbies Through the Coronavirus Outbreak,”
  • “Want a brand new pastime throughout coronavirus isolation? Listed below are among the hottest,”
  • “New hobbies that gained People’ time throughout lockdown stay fashionable,”
  • “The lengthy misplaced hobbies individuals world wide are revisiting throughout the coronavirus pandemic.”

If this pattern continues in September, you possibly can create a sequence of latest pastime solutions which might be associated to the merchandise your small business sells.

  • Craft store. Counsel, as examples, crocheting, knitting, stitching, cross-stitch, portray, and scrapbooking.
  • Kitchen provide retailer. Advocate cooking, baking, coffee-making, or related.
  • An clothes shop. Focus on fly tying, pictures, and map amassing.

A craft store that bought yarn, needles, and patterns might counsel knitting. Picture: Margarida Afonso.

As a bonus, attempt to counsel three sorts of hobbies:

  • Hobbies that become profitable,
  • Hobbies that preserve members bodily match,
  • Hobbies which might be inventive.

4. Pandemic Vacation Purchasing

Beginning a brand new pastime just isn’t the one Covid-induced behavioral change. Purchasing habits have modified, too. Vacation buying in 2020 will likely be not like some other yr.

Thus, how on-line shops promote vacation gross sales may have to vary, as effectively. For instance, some shoppers could also be nervous about product availability and will begin buying a lot sooner this yr.

Think about publishing vacation reward guides within the type of articles, podcasts, and movies as quickly as potential.

As inspiration, listed here are a number of gift-giving guides (Christmas and in any other case) with a dad-theme.

  • “44 Greatest Items for Dad (Even If He Says He Doesn’t Need Something),”
  • “67 Items for Each Kind of Dad,”
  • “50 Items That’ll Make Any Dad’s Day Brighter,”
  • “The Greatest Christmas Items for Dad in 2019.”

5. Learn a Ebook Day: September 6

September 6, 2020, is “Nationwide Learn a Ebook Day” in america. It’s a chance to tug out your organization’s record of favourite novels and nonfiction works. Ebook suggestions might not appear thrilling, however they are often helpful evergreen content material.

Ebook suggestions might not appear too thrilling, however they are often helpful evergreen content material. Picture: Hu Chen.

As with all content material advertising and marketing concepts, search for methods to attach your read-a-book listicles to the merchandise your organization sells.

For instance, an omnichannel farm and ranch provide retailer would possibly select to advocate novels from Laura Ingalls Wilder, Zane Gray, and Louis L’Amour.

A web-based retailer promoting mountain climbing and tenting gear might advocate books resembling “Into the Wild, Between a Rock and a Onerous Place” by Aron Ralston, who amputated his arm whereas mountaineering. Or, “Touching the Void: The True Story of One Man’s Miraculous Survival” by Joe Simpson, who fell from a vertical mountain face within the Andes.