In January 2020, use historic occasions similar to Utah’s statehood, the introduction of the iPhone, or the primary Tremendous Bowl to encourage your organization’s content material advertising.
Content material advertising is the act of making, publishing, and distributing content material — weblog posts, movies, and even podcast episodes — with the purpose of attracting, participating, and retaining prospects.
Executed effectively, content material advertising will help a enterprise construct lasting buyer relationships. Nevertheless it requires a stream of latest content material concepts. A few of these concepts can come from key phrase analysis, trade occasions, or growing tales within the method of a journalist.
For this record of content material advertising concepts, I used Historical past.com’s “This Day in Historical past” part for January to search out previous occasions that might work for contemporary content material advertising. You need to use the next occasions or discover your individual.
1. Utah Statehood: Jan. 4
On January 4, 1896, Utah turned the forty fifth state within the Union. The occasion got here simply six years after the Mormon Church — which arrived within the Utah territory in 1847 — launched a manifesto ending its assist for polygamy and thus paving the way in which to statehood.
It was a key occasion within the historical past of the western United States. At the moment, Utah is stuffed with outside recreation, companies, and pleasant tradition.
Utah is a lovely state with many outside actions. Picture: Pedro Lastra.
The anniversary of Utah’s statehood can also be an opportunity for ecommerce content material entrepreneurs to provide some fascinating content material associated to the state.
For instance, a web based retailer promoting outside attire — similar to Finest Made Firm, REI, or Filson — might give attention to winter holidays and even enterprise journey in Utah. Ski and snowboard retailers — suppose The Home or Burton — would possibly publish an inventory of the highest 10 ski resorts within the state.
As one other angle, a web based retailer promoting automotive merchandise would possibly profile Autoliv. The corporate makes components for the automotive trade and has hundreds of staff at its Ogden, Utah facility.
Many companies might discover a connection to Utah, and subsequently a possibility to inform an fascinating story. However a number of different states additionally joined the Union in January. Every might make compelling content material matters.
- January 2, 1788 – Georgia
- January 3, 1959 – Alaska
- January 6, 1912 – New Mexico
- January 9, 1788 – Connecticut
- January 26, 1837 – Michigan
- January 29, 1861 – Kansas
2. Supply Monetary Recommendation: Jan. 8
Helpful articles, movies, or podcast episodes that assist your viewers study a ability or accomplish a process make for a few of the finest content material advertising. So contemplating taking a web page from President Andrew Jackson’s playbook and assist your readers, watchers, or listeners lower your expenses or cut back their debt.
Monetary matters are at all times of curiosity. Picture: Pepo Stojanovski.
On January 8, 1835, President Andrew Jackson’s administration (with Congress’s assist) paid off america’ debt. All of it. The nation owed nothing. Jackson hated debt.
Following this theme, an ecommerce retailer might publish articles, movies, or podcasts with titles similar to:
- “Overcome Your Worry of Cash, Critically”
- “10 Buying Tricks to Save You $100 Per Month”
- “The best way to Finances for Birthday Presents”
- “The Finest On-line Retail Finance Choices for 2020”
As you propose just a few finance-related posts, draw inspiration from main private finance blogs, similar to these examples:
- Consumerism Commentary,
- Monetary Samurai,
- I Will Train You to Be Wealthy,
- Frugalwoods,
- Cash Saving Mother.
In case you are taken with historical past, you possibly can additionally level out that paying off the nationwide debt — or not less than promoting off federal lands to take action — triggered an financial disaster.
3. iPhone Launch: Jan. 9
Apple launched the iPhone on January 9, 2007. Since then, smartphones have impacted practically each trade. The chances are good your organization can discover a hook associated to smartphones.
January 2019 would be the twelfth anniversary of the iPhone’s introduction. Picture: Luis Villasmil.
Your protection of the primary 12 years of smartphones might give attention to how cellular has impacted your organization’s trade phase.
An internet retailer promoting grills and barbeque equipment might write an article describing all the methods cell phone expertise has modified grilling. That put up would possibly describe Bluetooth temperature controls, cellular apps to observe a grill’s efficiency, and even how the rise of cellular movies has allowed barbeque fanatics to share their recipes and experiences simply.
Equally, a trend retailer might develop an article just like one in all these examples:
- “The Affect of Cellular Apps on the Vogue Business,“
- “How Tablets and Smartphones Are Altering Vogue,”
- “How Smartphones Are Eliminating the Vogue Present,”
- “How Cellular Telephones Grew to become Vogue Objects.”
4. Tremendous Bowl: Jan. 15
The 2020 Tremendous Bowl will happen on February 2. However that ought to not cease an ecommerce content material marketer from growing articles, movies, or podcasts associated to the Tremendous Bowl on or round January 15. That’s when the primary Tremendous Bowl befell, in 1967.
The American Soccer League’s Kansas Metropolis Chiefs misplaced to the Nationwide Soccer League champions, the Inexperienced Bay Packers, 35-10.
The sport marked the primary AFL-NFL mixed championship and, given the animosity between the 2 leagues, was an essential sport.
Quick-forward 52 years and soccer is among the many hottest sports activities in america. Ecommerce content material entrepreneurs can use January 15 and the primary Tremendous Bowl to create content material that connects the sport, the NFL, or its gamers to the phase an organization serves.
For example, think about you’re the content material marketer for a workwear model similar to Carhartt, Dickies, or Partitions. You need to make a connection between the NFL and the development trade. So that you inform a narrative about retired NFL operating again Warrick Dunn.
When Dunn retired from the NFL after 12 seasons, he began a company to assist present good housing for households in want. One of many Warrick Dunn Charities’ applications, Houses for the Holidays, works with Habitat for Humanity to offer house furnishings after that group builds a brand new house — a development trade connection. The Warrick Dunn Charities has offered furnishings for greater than 174 houses on the time of writing.
5. Frisbee’s First Flight: Jan. 23
As a last content material advertising concept, take into account writing an article or making a video about Frisbees, the favored flying discs first formally launched on January 23, 1957.
“The story of the Frisbee started in Bridgeport, Connecticut, the place William Frisbie opened the Frisbie Pie Firm in 1871,” in keeping with Historical past.com. “College students from close by universities would throw the empty pie tins to one another, yelling ‘Frisbie!’ as they let go.”
A canine catches a Frisbee. Picture: Wolfgang Hasselman.
“In 1948, Walter Frederick Morrison and his accomplice Warren Franscioni invented a plastic model of the disc known as the ‘Flying Saucer’ that might fly additional and extra precisely than the tin pie plates. After splitting with Franscioni, Morrison made an improved mannequin in 1955 and offered it to the brand new toy firm Wham-O because the ‘Pluto Platter’ – an try and money in on the general public craze over house and unidentified flying objects (UFOs).”
On your content material, take into account a listicle outlining the various makes use of of a Frisbee or a humorous profile of Frisbee followers in your trade.
