In April 2019, content material entrepreneurs might pitch spring reward concepts, write about vital political points, play a prank or two, supply tax assist, and acknowledge China’s contributions.

Content material advertising is the act of making, publishing, and distributing content material with the goal of attracting, participating, and retaining prospects. For a lot of companies, content material advertising has turn out to be the de facto long-term advertising technique, so it is very important have a gentle stream of concepts.

On this submit, I’ll talk about 5 content material advertising concepts your corporation might strive in April 2019.

Pitch Present Guides

The strains between content material advertising, media relations, and SEO are much less outlined in 2019 than these disciplines could have been beforehand.

It’s not unusual for an individual answerable for content material advertising at a small or mid-sized ecommerce enterprise to additionally deal with search engine optimization and media outreach. Recognizing this new relationship, my first content material advertising suggestion for April 2019 is to create a number of reward guides based mostly on the merchandise your corporation sells after which pitch these guides or their options to publications and influencers.

Create a present information that includes the merchandise you promote. Even one thing so simple as socks might be an thought for a distinct segment reward information. Photograph: Sock Membership.

These guides might concentrate on the most effective presents for males or presents for 10-year ladies — or absolutely anything area of interest you possibly can think about.

Individually, join as a supply on Assist a Reporter Out (HARO). In latest weeks, for instance, there have been a number of requests on HARO from journalists and bloggers for reward concepts.

Deal with Political Causes

Typically it might make good enterprise sense to keep away from controversial matters and politics. In case your on-line retailer sells merchandise with broad enchantment, it’s normally finest to to not anger one buyer section or one other.

Nonetheless, in case your model or the merchandise you promote align with a selected political place, you might be able to strengthen buyer relationships when your content material covers political points or when your corporation takes political motion.

Toms, a maker and vendor of sneakers, attire, and glasses, has at all times been dedicated to causes. The corporate initially got here to fame by giving a free pair of sneakers to somebody in want for every pair the corporate offered to a paying buyer. It could be the case {that a} majority of Toms’ prospects are left-leaning on the political spectrum. These prospects could, subsequently, be in favor of political causes usually supported by the left.

Volunteers making ready to ship postcards to members of Congress. Photograph: Toms.

Just lately, Toms has taken a stand towards gun violence, which is more likely to resonate with its core prospects. Right here is an excerpt from a February submit printed on the Toms’ web site:

The climate was dismal. Clouds crammed the sky, casting a uniform grey on the stone and concrete buildings that lined the Nationwide Mall. A gradual drizzle saved most individuals off the streets.

However contained in the ballroom of the Liaison Capitol Hill, the local weather was totally different. The room buzzed with the vitality of volunteers who got here from close to and much to symbolize the voices of Individuals throughout the nation.

College students fixed pins to their jackets, retirees crammed thermoses with espresso, and Toms staff organized the final of tons of of tote baggage filled with postcards into three teams marked Cannon, Longworth, and Rayburn — names equivalent to congressional workplace buildings.

Three months earlier, Toms founder Blake Mycoskie introduced the corporate was giving $5 million to organizations dedicated to ending gun violence, and that anybody who was passionate in regards to the concern might get entangled by going to Toms.com and submitting a postcard to their consultant urging them to cross common background checks.

April Idiot’s Day

For content material entrepreneurs, April 1 is a chance for a innocent hoax, a sensible joke, or the occasional prank.

Your purpose then is to provide you with a product announcement or video that may entertain your viewers of shoppers and potential prospects, and, maybe, earn some hyperlinks for search engine optimization sake.

Listed below are examples of April Idiot’s Day movies to encourage you:

  • Jamie Oliver’s new one ingredient cookbook,
  • Heinz chocolate mayonnaise,
  • Wind, photo voltaic, and compost-powered Chromebooks,
  • The Lego VacuSort,
  • Star Trek Klingon alphabet fridge magnets.

Tax Day Reminder

Your organization’s April 2019 content material advertising may also be helpful. For instance, as a lot as tax day within the U.S. — Monday, April 15, 2019 — is nobody’s favourite date, it could be vital on your prospects.

Attempt publishing helpful tax-related content material forward of the submitting deadline. Photograph: Rawpixel.

For instance, a web-based retailer promoting energy instruments, workwear, and work boots might publish an article reminding people about how state and federal tax deductions work and describing learn how to discover and print receipts on the corporate’s web site.

Equally, if the merchandise your corporation sells are eligible for particular tax deductions, it’s a good suggestion to publish an article saying so and describing the method for documenting the deduction.

Chinese language Language Day

The United Nations Instructional, Scientific, and Cultural Group (UNESCO) has designated April 20 as Chinese language Language Day.

Confucius, proven on this portrait, was an vital academic and philosophical chief.

For UNESCO, Chinese language Language Day is a chance “to have a good time multilingualism and cultural range in addition to to advertise equal use of all six official languages all through the Group.”

For content material entrepreneurs, it might function a reminder to inform tales about a few of your Chinese language suppliers or prospects or take a look at the historic influence China could have had on the merchandise your organization sells.

There shall be some very apparent connections. For instance, attire retailers may need to publish a submit in regards to the historical past of Chinese language silk or a bit about how the Chinese language clothes trade has modified prior to now decade.

Different companies might concentrate on Chinese language-Individuals and the way they’ve impacted the trade your corporation represents.