Have you ever ever questioned what drives your gross sales? Ecommerce companies usually know the supply of their income, the price of acquisition, and whether or not campaigns are working. However what for those who may drill down to seek out particular gross sales drivers?…

In “Utilizing Google Analytics to Observe Profitability by Product,” I defined the way to import product price into Google Analytics to calculate gross revenue for every merchandise offered. It was a difficult train. I obtained suggestions and questions. On this submit. I’ll break the method…

Retailers have many choices for accepting on-line funds. “PayPal Funds Normal” is in style, however it may be difficult for Google Analytics to report the sale. Utilizing PayPal Funds Normal, clients go away the service provider’s web site for his or her account at PayPal….

Google Analytics periodically rolls out new monitoring code. So far, the updates have supported: Improved knowledge assortment strategies, similar to asynchronous monitoring, which was included in a 2009 replace. The “ga.js” tag may very well be positioned on the prime of all pages. It improved not solely monitoring…

Crucial a part of analyzing knowledge is to outline an goal. That is usually ignored. Analysts are inclined to drill down for insights with out actually understanding what they’re in search of. Dashboards can present metrics with out explaining what they imply. On this publish,…

That is the time to conduct a year-end evaluation to assist plan for 2019. Listed below are some primary metrics to investigate, to see what labored and what didn’t. Gross sales Total gross sales. To calculate the year-over-year progress price, subtract 2017 gross sales from…

Bigger ecommerce firms generally create a number of branded web sites that feed right into a single checkout. For these firms, monitoring which web site generated the enterprise — income — will be difficult. On this publish, I’ll present a way for reporting the “supply…

It’s virtually not possible to promote one thing on-line and never compete with Amazon. However how will you entice extra direct consumers to your web site? Via superior service and experience. For instance, take into consideration small, widespread eating places. These locations are busy whilst…

Forecasting gross sales is beneficial for a lot of causes, corresponding to stock administration, investor relations, and setting expense and advertising and marketing budgets. However producing correct forecasts may be complicated. On this submit, I’ll clarify find out how to generate forecasts utilizing Microsoft Excel….

Google Analytics offers impactful knowledge that may assist ecommerce retailers. However put in incorrectly, Google Analytics can produce inaccurate reporting. And a defective evaluation of Analytics knowledge can result in the mistaken actions. On this put up, I’ll handle widespread errors from retailers in putting…