Crucial a part of analyzing knowledge is to outline an goal. That is usually ignored. Analysts are inclined to drill down for insights with out actually understanding what they’re in search of. Dashboards can present metrics with out explaining what they imply. On this publish,…

That is the time to conduct a year-end evaluation to assist plan for 2019. Listed below are some primary metrics to investigate, to see what labored and what didn’t. Gross sales Total gross sales. To calculate the year-over-year progress price, subtract 2017 gross sales from…

Bigger ecommerce firms generally create a number of branded web sites that feed right into a single checkout. For these firms, monitoring which web site generated the enterprise — income — will be difficult. On this publish, I’ll present a way for reporting the “supply…

It’s virtually not possible to promote one thing on-line and never compete with Amazon. However how will you entice extra direct consumers to your web site? Via superior service and experience. For instance, take into consideration small, widespread eating places. These locations are busy whilst…

Forecasting gross sales is beneficial for a lot of causes, corresponding to stock administration, investor relations, and setting expense and advertising and marketing budgets. However producing correct forecasts may be complicated. On this submit, I’ll clarify find out how to generate forecasts utilizing Microsoft Excel….

Google Analytics offers impactful knowledge that may assist ecommerce retailers. However put in incorrectly, Google Analytics can produce inaccurate reporting. And a defective evaluation of Analytics knowledge can result in the mistaken actions. On this put up, I’ll handle widespread errors from retailers in putting…

Information drives most companies. However what occurs while you lack knowledge to make a vital choice? How do you accumulate the info, and at what price? Earlier than buying lacking knowledge, outline your goal. It may very well be answering a query, comparable to, “How…

Google Analytics is subtle and complete. Getting began — logging in, utilizing the menu, viewing the reviews — is simple. However decoding the info might be troublesome. Fortuitously, Google Analytics presents many studying assets to assist. Studies Google Analytics supplies useful instruction on utilizing the…

Advertising and marketing automation combines electronic mail with buyer knowledge to provide related segments, which generally enhance response. Advertising and marketing automation can do extra with electronic mail than ship mass deployments and monitor opens and clicks. Advertising and marketing automation can combine electronic mail…

Google Analytics is a strong, free net analytics platform. Nevertheless, it has gaps which can be higher served by different instruments. I’ll deal with these gaps and instruments on this submit. Gaps in Google Analytics Heatmaps. Google Analytics used to have fundamental warmth mapping capabilities….