When switching to a brand new ecommerce platform or to a different system, akin to a advertising automation instrument, retailers typically overlook one key part: the info. Most suppliers will declare that the info migration is simple. However, in my expertise, that isn’t at all…

Ecommerce companies acquire plenty of information. Examples are publication signups, loyalty applications, gross sales transactions, and even provider info. Whatever the kind, nevertheless, sooner or later you’ll need to wash the info. However when and what to wash differs amongst firms. On this submit, I’ll…

There are numerous metrics in Google Analytics. The bounce charge is among the many most outstanding, however it’s additionally among the many most misunderstood. On this put up, I’ll deal with the bounce charge metric and supply steering in utilizing it. Google Analytics consists of…

If you’re creating a digital advertising and marketing marketing campaign to your ecommerce enterprise, then knowledge ought to play a central position in your decision-making course of. Information can present insights into your prospects whereas serving to you troubleshoot issues. Whereas many entrepreneurs are comfy…

Information from Google Analytics helps ecommerce retailers make key choices. However that assumes the information is correct. On this submit, I’ll present directions for conducting a Google Analytics audit to substantiate the accuracy of the information or determine potential errors. Google Analytics Audit Course of…

Executing a profitable A/B check is less complicated stated than carried out. The training curve might be steep. Measuring the end result might be complicated. Google Optimize goals to handle these difficulties in rolling out A/B checks. And the price is compelling: It’s free. Getting…

Measuring the impression of banners and promotional hyperlinks on the house web page and different key pages may be difficult. On this publish, I’ll present directions for figuring out on-site banners and different key hyperlinks that drive clicks and conversions. Off-site vs. On-site I’ve addressed…

The Basic Information Safety Regulation is now in impact. For web site homeowners worldwide, compliance with GDPR appears daunting. Fortunately, there are many sources to assist. Here’s a listing of sources for companies to turn out to be compliant with GDPR. There are official E.U….

My agency is often engaged by corporations to investigate knowledge. One instance is a producer of constructing supplies. The corporate’s revenue was stagnant. It requested us to investigate gross sales knowledge for patrons, merchandise, and areas to find out the place to focus its advertising…

If there may be one new yr’s decision for reinforcing ecommerce conversions in 2019, it’s to get your retailer’s analytics so as. In any other case, you’ll by no means perceive the affect of adjustments to your web site. You’ll additionally miss out on potential…