Content material advertising and marketing might be as severe as addressing an epidemic akin to diabetes or as playful as video games and puzzles. However in all of its types, content material advertising and marketing is among the greatest methods to have interaction prospects and create a bond that would result in repeat gross sales.
When your organization provides somebody one thing of worth, that individual can really feel obligated. This sense of obligation is known as reciprocity, and it’s the key to content material advertising and marketing.
…content material advertising and marketing is among the greatest methods to have interaction prospects and create a bond…
However content material advertising and marketing can sound simpler than it’s. One of many largest challenges is understanding what to write down about or make a video about. What follows are 5 content material advertising and marketing concepts you can strive in November 2019.
1. Nationwide Diabetes Month
Almost one in 10 Individuals have some type of diabetes, in accordance with the Facilities for Illness Management and Prevention. That’s greater than 30 million of us. So it’s possible that it doesn’t matter what type of merchandise your enterprise sells, at the least a few of your potential prospects will probably be considering diabetes-related content material.
Your advertising and marketing staff may combine Nationwide Diabetes Month into your content material advertising and marketing in a number of methods.
- Acknowledge Nationwide Diabetes Month. Publish a put up or dedicate a podcast to diabetes consciousness.
- Profile somebody with diabetes. Interview an individual with diabetes, maybe somebody in your organization or trade.
- Share diabetes-related information. My fifth suggestion, beneath, encourages your enterprise to behave like a journalist. You would apply that to diabetes protection, too. When you promote trainers, for instance, cowl a research that exhibits how train can assist forestall type-2 diabetes.
Diabetes is an epidemic. Writing about merchandise that fight diabetes may battle this downside. Picture: Jenny Hill.
2. Puzzles and Video games
The week of November 24 is greater than Thanksgiving and Black Friday. Additionally it is Nationwide Recreation and Puzzle Week, a chance to create some participating content material.
You would mix content material and contest advertising and marketing to seize leads to your Black Friday and Cyber Monday campaigns.
Right here is an instance. Think about that you’ve got a web based retailer promoting luxurious journey merchandise. You would launch a collection of Mensa-style puzzles in the beginning of November. Every puzzle could be a weblog put up shared on social media and by way of electronic mail. Prospects who clear up the puzzles may enter their options for an opportunity to win free merchandise or a cruise (when you’ve got the advertising and marketing finances).
Puzzles and video games are an entertaining method to have interaction consumers.
Everybody who enters the competition would get an extra low cost on Black Friday and Cyber Monday despatched by way of electronic mail alongside together with your different seasonal promotions.
3. Tackle Lowering Waste
November 16 to 24, 2019, is the European Week for Waste Discount.
EWWR is aimed toward educating customers about avoiding some gadgets to scale back waste, reusing gadgets when doable, and recycling when it is smart.
EWWR encourages us to scale back waste. Whereas this can be a European mission, firms anyplace may speak about the advantages of lowering waste and why it will be important.
In your November 2019 content material advertising and marketing, you can share a few of these themes together with your viewers of potential prospects. The important thing right here is to clarify how your enterprise has participated.
For instance, if in November your organization has dedicated to enhancing its cardboard recycling practices, you can write a weblog put up or produce a video concerning the matter. Clarify what your enterprise did to scale back waste. In that context, you can additionally share ideas or suggestions to your prospects to strive.
Or, in case your product is available in a glass bottle, you can supply 5 methods to reuse it.
4. Pinterest Recipes
November’s landmark vacation, Thanksgiving, is about bringing household and pals collectively. It’s about being grateful for all the things now we have and revel in.
However it’s also about meals.
A lot of of us, together with a few of your potential prospects, take into consideration meals in November. These prospects might be in search of recipe concepts on Pinterest or different social media websites. So why not attain them there?
Your technique has three steps.
- Develop glorious recipes.
- Publish every recipe as a weblog put up, with recipe structured-data markup.
- Put up the recipe to Pinterest.
Tasty recipes. To develop recipes, think about working with a neighborhood chef. Develop a number of recipes that mirror the season and your viewers of shoppers.
Recipes are a certain match for a retailer promoting kitchen provides, groceries, and even grills. However recipes may fit for different kinds of ecommerce companies, too.
For instance, a retailer promoting out of doors gadgets akin to climbing gear may publish a collection of recipes for winter backpackers. And a workwear retailer would possibly publish an inventory of 10 sandwich recipes all constituted of leftover turkey and trimmings. Every article may additionally point out how these sandwiches make tasty lunches on the job web site.
Recipe markup. Subsequent, your recipe put up ought to have Schema.org or h-recipe markup. These codecs inform Pinterest your weblog content material is a recipe so it may accurately show the elements, cooking time, and directions.
To assist with markup, Pinterest has a short put up with recipe markup examples, a how-to-make-recipe-posts article for builders, and a wealthy pin validator to make sure it may learn your recipe posts accurately.
Put up to Pinterest. As soon as your enterprise has revealed its recipes, put up them to a recipe board on Pinterest. Like every social media platform, you will want to construct some connections. But when your recipes are good, that gained’t be too exhausting.
Pinterest shows the recipe subsequent to the picture you share. The pin will hyperlink on to your recipe weblog put up.
5. Business Information
For some companies, content material advertising and marketing can turn into a type of journalism. These firms are a supply of stories, info, or commentary for his or her viewers of potential prospects.
Maybe the mom of all examples is Arrow Electronics, a B2B digital element agency. Utilizing its AspenCore subsidiary, the corporate acquired a number of established publications within the digital element trade.
“Arrow Electronics has bought Hearst publishing’s United Technical Publications, which incorporates 16 engineering internet sites, e-newsletters, stock entry instruments, and databases,” wrote Bob Jones of Publitek. “The deal provides Arrow a robust electronics B2B content material advertising and marketing platform to succeed in a claimed 1 million engineering professionals worldwide. Commerce journal Digital Merchandise is a part of the deal.”
Right here the suggestion shouldn’t be to your on-line clothes retailer to exit and purchase Cosmopolitan or GQ. Relatively, the purpose is which you can really feel empowered to put up articles, movies, or podcast episodes about trade information.
Right here is one other instance. A direct-to-consumer electrical bicycle firm lately lined the U.S. Division of Inside’s memorandum increasing e-bike entry to public lands managed by the Nationwide Park Service, the Bureau of Land Administration, the Fish and Wildlife Service, and the Bureau of Reclamation.
Cowl trade information identical to a journalist. This instance is from an electrical bike firm.
This ecommerce firm wrote articles concerning the announcement, interviewed a commerce affiliation consultant for a podcast, and launched an opinion piece.
You are able to do one thing related in your trade.
