From celebrating the contributions of Hispanic Individuals to speaking like a pirate, September 2018 is filled with alternatives to create participating content material that would drive visitors to your web site and earn your corporation extra gross sales.

Content material advertising is the act of making, publishing, and distributing content material comparable to articles, movies, and podcasts with the purpose of attracting, participating, and retaining clients.

Content material advertising ought to carry actual worth to your viewers within the type of utility, data, or leisure. Content material advertising requires an endless stream of subjects, so listed below are 5 concepts on your firm’s content material advertising efforts in September.

1. Hispanic Heritage Month

America is a melting pot. Many have mentioned it, together with Presidents Ronald Reagan and Jimmy Carter. The nation advantages from the mixing of abilities and cultures in each the social and financial sense.

“Each side of the American economic system has profited from the contributions of immigrants,” mentioned President John F. Kennedy.

The appreciation of and even celebration of those cultural and financial contributions have led to observances comparable to Hispanic Heritage Month, which begins on September 15 and runs by way of October 15.

Your ecommerce enterprise might use this chance to create articles or movies recognizing the contributions of Individuals whose ancestors got here from Spain, the Caribbean, and Central and South America.

For example, a house decor retailer may create an article about Adela Akers. Akers, who now resides in California, was born in Spain and raised in Cuba. For 23 years from 1972 to 1995, Akers was professor emeritus at Temple College’s Stella Elkins Tyler College of Artwork in Philadelphia, Penn. Her woven wall hangings, which characteristic geometric shapes, have impressed decorators and influenced many house decor designs.

 

KQED, a public broadcasting service in San Francisco, interviewed Akers in 2007. This introspective continues to be accessible on YouTube and makes for compelling supply materials.

It’s value mentioning that the Hispanic neighborhood additionally represents a big alternative for retailers. A 2017 Forbes article identified that “virtually 25 p.c of all U.S. millennials are Hispanic, and these customers, whereas displaying similarities with different non-Hispanic millennials in the case of attitudes and behaviors, additionally show a powerful connection to the Latino tradition. For entrepreneurs, when these cultural nuances are in play, distinctive advertising alternatives are created.”

2. Nationwide Espresso Day: September 29

Greater than two-thirds of American adults have not less than one cup of espresso a day, in accordance with a 2015 Gallup ballot, making espresso one of many nation’s hottest drinks, and, maybe, a great subject for a few of your organization’s September 2018 content material advertising.

Why not write about Nationwide Espresso Day? In any case, espresso is among the hottest drinks in America. Picture by Emre Gencer.

Keep in mind, content material advertising needs to be helpful, informative, or entertaining. So if you happen to resolve to put in writing articles or make movies round Nationwide Espresso Day, guarantee your viewers of potential clients receives actual worth.

Select subjects that make sense for the purchasers your corporation serves. For instance, a kitchen provide retailer comparable to Williams-Sonoma or Sur La Desk might write in regards to the historical past of espresso, clarify truthful commerce, and even supply ideas for making a greater tasting cup.

Different companies may need to get extra inventive. An organization that sells workwear on-line — suppose merchandise like Berne or Carhartt garments or Wolverine boots — might create an unbiased evaluation of espresso thermoses, figuring out which of them hold espresso the freshest and hottest all day. Or on condition that many common eating places supply free espresso on Nationwide Espresso Day, this identical workwear store might publish a evaluation of the perfect tasting free espresso.

Briefly, discover a option to join this common drink to your corporation.

3. Discuss Like a Pirate Day: September 19

The web could also be determined for a primer on easy methods to communicate like a pirate. This September, your corporation might fill this void.

Discuss Like a Pirate Day was first conceived in 1995, nevertheless it got here to prominence after Miami Herald humor columnist Dave Barry wrote about it in 2002.

“Now and again, some visionary people come together with an idea that’s so authentic and so revolutionary that your instant response is: ‘These people needs to be on medicine,”’ Barry wrote.

“Right this moment I need to inform you about two such folks, John Baur and Mark Summers, who’ve give you an idea that’s going to make you kick your self for not pondering of it first: Discuss Like a Pirate Day.”

“Baur and Summers got here up with this concept a couple of years in the past. They had been taking part in racquetball, and, as so typically occurs, they started speaking like pirates. After which it struck them: Why not have a day when EVERYBODY talks like a pirate? They determined that the logical day could be September 19, as a result of that — as you’re little doubt conscious — is Summers’ ex-wife’s birthday.”

Barry goes on to provide examples of talking like a pirate, together with a direct quote from President George W. Bush, earlier than concluding, “as you’ll be able to see, speaking like a pirate will infuse your on a regular basis conversations with romance and hazard.”

Some 16 years later, nevertheless, most folk don’t know easy methods to communicate like a pirate. Baur and Summers tried to assist with “fast lesson on the 5 A’s” of pirate communicate in a considerably sexist video from 2006. However there may be nonetheless a possibility for your corporation.

 

This September, attempt to create the definitive information for pirate-speak.

4. Create a Timeline

Timelines assist your viewers of potential clients perceive how occasions or milestones are associated chronologically. You should utilize a timeline to explain the event of a product, the enlargement of an business, or modifications in client preferences.

Actually, a timeline can present a construction to share helpful, informative, or entertaining content material.

If, for instance, you might have a clothes retailer, you would draw inspiration from the likes of digital writer Shmoop, which launched a complete timeline for the Historical past of American Trend. This timeline is textbook-like. It contains dates with a brief description of some essential occasions in American vogue historical past. Listed here are a couple of alternatives.

  • 1840. Petticoats, that are mentioned to advertise materialism and decadence, alarm social critics.
  • 1856. The primary artificial material dyes are invented.
  • 1890. Levi’s introduces 501 denims.
  • 1919. The U.S. Navy introduces a “light-weight undershirt” that evolves into the trendy t-shirt.
  • 1943. Zoot fits are banned in Los Angeles.

You could possibly use your timeline in an instructional approach or to entertain. Which will have been what Glam was doing with its 100 Years of Trend video.

 

5. Inform a Privateness Story

It’s truthful and smart to often use your content material advertising to inform a narrative about your corporation. Actually, it may be a good suggestion.

In September, think about telling a narrative about privateness or extra particularly what your corporation does to defend clients’ private data.

Privateness has been a scorching subject in 2018. The European Union’s Normal Knowledge Safety Regulation took impact on Could 25, 2018. This landmark regulation does many superb issues for private privateness. But it surely additionally raised many considerations.

Thus, it may be a great time to clarify how your corporation is complying with the GDPR and the way your corporation respects private privateness.