Content material advertising and marketing is supposed to assist your enterprise join with potential prospects, constructing long-term relationships. The aim is to draw, have interaction, and retain these prospects with content material that your enterprise creates or curates, publishes, and distributes.

On this submit, I’ll talk about 5 content material advertising and marketing concepts your enterprise may attempt in March 2019.

Promote Enterprise, Ardour

In about 5 years of manufacturing a month-to-month listing of content material advertising and marketing concepts, I’ve talked about, greater than as soon as, storytelling, buyer tales, and enterprise tales. However for this month’s version, I give a nod to Nidhi Dave’s September 2018 submit in Social Media Immediately.

Dave’s submit launched me to Yeti Coolers, LLC’s “Yeti Presents” collection of 47 documentary-style movies that inform Yeti buyer tales.

Dave gave the instance of a video titled “Hometown.” It describes how Billy Durney went from being a private bodyguard for A-list celebrities to the “Babe Ruth of BBQ.” The video has all the weather of story, together with folks, locations, function, and a plot.

 

Yeti, which distributed and promoted the video, will not be seen or talked about till 6:54 when Durney and his workers are proven placing meat in a big white Yeti cooler. The corporate’s product isn’t promoted — Durney and his enterprise are the celebs of the present.

The video had greater than 85,000 views and will have induced lots of these people to subscribe to Yeti’s YouTube channel or in any other case have interaction with the corporate.

Additionally, take 20 minutes and watch Yeti inform Jack Sanders’ story about sandlot baseball, structure, and artwork. Once more you can see glorious storytelling that focuses on somebody’s ardour, not essentially on merchandise. We will watch this participating story and really feel grateful to Yeti for sharing it.

 

In March 2019, attempt telling a narrative concerning the work or ardour of one in all your prospects. You can do it as a video, a profile article, and even a part of a podcast.

Seuss It

Born March 2, 1904, Theodor Seuss Geisel, higher referred to as Dr. Seuss, is among the most -loved kids’s e-book authors.

Dr. Seuss wrote a few of the most well-known kids’s books of his period, together with “The Cat within the Hat.” Dr. Seuss’ birthday is March 2. Can you’re employed just a little Dr. Seuss into your content material advertising and marketing?

His whimsical tales have impressed many younger males and girl, and have bred a number of films, together with latest renditions of his “How the Grinch Stole Christmas.”

In honor of Dr. Seuss’ birthday on March 2, begin your content material advertising and marketing with a little analysis. Listed here are a number of articles about Dr. Seuss:

  • Encyclopedia Britannica’s Dr. Suess entry.
  • “Dr. Seuss’ ‘What Pet Ought to I Get?’” e-book assessment from The New York Occasions.
  • “Kids’s Buddy,” from The New Yorker, 1960.
  • Wikipedia’s Dr. Seuss entry.
  • Poetry Basis’s “Theodor Geisel (Dr. Seuss)” article.

Having brushed up in your Dr. Seuss, attempt utilizing the titles of a few of his books as inspiration for articles associated to the business your enterprise serves or the merchandise it sells.

For instance, in case you had a web-based retailer promoting energy instruments and workwear, attempt to flip Dr. Seuss’ “If I Ran the Zoo” into “If I Ran the Building Crew.”

Possibly one thing like:

“It’s a reasonably good building crew,” stated the Carhartt-wearing Gerald McGrew. “And the foreman who runs it appears fairly pleased with it, too.

“But when I ran the development crew,” stated Gerald McGrew while holding a DeWalt affect driver and a two-inch screw. “I’d make a number of modifications. That’s what I’d do.

“The lumber and trusses and that sort of stuff the foreman has now aren’t adequate. You see supplies like these with nearly any crew. That makes them quaint, I would like one thing new …”

Mardi Gras Connection

Mardi Gras or Fats Tuesday normally happens in February, however this yr, it should happen March 5.

This historical celebration could have its roots in Roman fertility festivals. However for the final a number of hundred years it has marked the final day of consuming wealthy meals and consuming alcoholic drinks earlier than a interval of non secular fasting and introspection.

Mardi Gras celebrations embrace fancy costumes comparable to this one. This yr Mardi Gras takes place March 5. Your organization’s problem is tying Mardi Gras into content material advertising and marketing. Picture: Derek Bridges.

In North America, Mardi Gras is most frequently related to New Orleans, however there are smaller Mardi Gras celebrations all through the southern United States.

In your firm’s content material advertising and marketing, the problem will likely be how you can affiliate your enterprise and merchandise with the Mardi Gras celebration.

For instance, think about once more that you’ve a web-based retailer that sells workwear, hand instruments, and energy instruments. Most of your prospects are building staff and tradesman.

In 2005, Hurricane Katrina devastated New Orleans. Just a few months later town nonetheless celebrated Mardi Gras. May you discover a building employee who helped rebuild town and get it prepared for Mardi Gras? It is likely to be a pleasant profile.

The First Spacewalk

On March 18, 1965, Alexey Leonov, a Russian cosmonaut, grew to become the primary individual to exit a spacecraft and float in house. His 12-minute spacewalk is a crucial date within the historical past of house exploration.

 

Gizmodo printed an article concerning the spacewalk on the occasion’s fiftieth anniversary in 2015. Studying it might present perspective into how troublesome it was for Leonov to finish this historic feat.

How you employ this occasion in your content material advertising and marketing will rely in your objectives. In case your purpose is to supply life-style content material, the story itself could also be sufficient. To discover a connection to your merchandise, search for objects which will have been influenced by the applied sciences developed for house exploration.

Be an Advocate

Usually it’s best for companies to remain out of politics, coverage, and controversy, to not alienate potential prospects. There are, nonetheless, occasions when it is sensible to advocate in your merchandise and your prospects.

Whereas getting concerned in controversy is mostly not a good suggestion, for some companies it is sensible to advocate for causes necessary to prospects. Picture: Soroush Karimi.

For instance, in case your on-line retailer sells bicycles and bike equipment, it will make sense to advocate for the Rails-to-Trails Conservancy. The group is making an attempt to transform hundreds of miles of previous railroad monitor to bicycling and strolling trails that might run coast to coast throughout America.

But, there are some who oppose this effort. Advocating for it could possibly be good content material in your weblog or social media channels — and assist with an necessary trigger.

There are seemingly different causes your enterprise may take up.