In November 2018, what you are promoting can appeal to, interact, and retain clients with content material round surviving the height of the vacation procuring season; little-known celebrations; and Fb teams.
Content material advertising and marketing is the act of making, publishing, and distributing, say, articles, podcasts, and movies to construct visitors and increase conversions. On this article, you will discover 5 content material advertising and marketing concepts for November.
1. Black Friday, Cyber Monday Survival Information
Thanksgiving Day, Black Friday, and the week starting with Cyber Monday symbolize the peak of the Christmas procuring season.
Vacation customers will make a couple of third of all Christmas purchases throughout this era. In 2017, American customers purchased about $5 billion from retailers on Black Friday and about $6.6 billion on Cyber Monday, in response to the 2017 Adobe Digital Insights vacation report.
So why not assist? In October, publish a survival information for Black Friday and Cyber Monday.
You’ll have just a few choices. For instance, you would possibly take a optimistic however critical tone geared toward serving to customers put together for the vacation rush with recommendation about learn how to handle expenditures and get one of the best offers. This method could be much like what Uncover has completed.
Use the Uncover web site as inspiration in your personal Black Friday, Cyber Monday survival information.
You may additionally take a lighthearted angle, entertaining your viewers of potential clients as you level out a few of the absurdities of tenting out in entrance of a Walmart, while suggesting just a few of the merchandise your retailer sells for a better, higher various.
2. World Kindness Day: November 13
November 13 is World Kindness Day. Greater than a vacation, it might be a possibility for every of us to be only a bit extra pleasant, beneficiant, or thoughtful. It may be an excellent subject for what you are promoting’s content material advertising and marketing.
Attempt writing an article or producing a video that describes in easy phrases what World Kindness Day is and provides a number of solutions for honoring the events. Your ensuing listing of potential acts of kindness could even embrace the merchandise you promote.
For inspiration, listed below are just a few movies associated to World Kindness Day or kindness extra usually. The primary video is from a student-led media firm, 22 West Video. It provides solutions, resembling making a gift of balloons.
This second video exhibits what the children at South Grove Elementary Faculty in Syosset, New York did to have fun World Kindness Day in 2021.
Lastly, here’s a video from the Random Acts of Kindness Basis that factors out a few of the advantages of being variety.
3. America Recycles Day: November 15
Recycling and reuse usually, and metals recycling particularly, has a optimistic affect on the American financial system. Based on the U.S. Environmental Safety Company, recycling reclaims about $9 billion price of supplies annually. Within the course of, the trade additionally creates $36 billion in annual wages.
To your firm’s November content material advertising and marketing, write articles or produce movies that describe how the merchandise what you are promoting sells incorporate recycled supplies or how what you are promoting recycles paper, toner cartridges, and related gadgets.
Many merchandise are both made out of recycled supplies or designed to be simply recycled. That includes these merchandise and the way they’re constructed in a weblog put up is an efficient strategy to honor America Recycles Day. Picture: Jessica Palomo.
4. Fibonacci Day: November 23
There may hardly be a extra good event than November 23, 2018. Not solely is it Black Friday. It’s also Fibonacci Day.
That is by far essentially the most obscure suggestion on this listing. So it is probably not a match for each enterprise. But when your organization sells expertise, artwork, and even excessive trend, you need to have the ability to discover an informative or entertaining strategy to join the merchandise to Fibonacci Day, the Fibonacci sequence, or the golden ratio.
The Fibonacci sequence (or Fibonacci numbers) begins with both the primary or zero and excluding the primary two numbers every quantity within the sequence is the sum of the 2 earlier numbers.
Right here is an instance starting with zero.
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377…
Discover that 5 on this sequence is the sum of two and three. The quantity 89 is the sum of 35 and 55.
The Fibonacci sequence and the associated golden ratio is usually proven as a spiral.
The Fibonacci sequence is carefully associated to the golden ratio discovered extensively in nature, science, and artwork.
Writing for Gizmodo, George Dvorsky identified a number of examples.
“The variety of petals in a flower constantly follows the Fibonacci sequence. Well-known examples embrace the lily, which has three petals, buttercups, which have 5, the chicory’s 21, the daisy’s 34, and so forth,” Dvorsky wrote.
“The Fibonacci sequence may also be seen in the best way tree branches kind or cut up. The primary trunk will develop till it produces a department, which creates two progress factors. Then, one of many new stems branches into two, whereas the opposite one lies dormant. This sample of branching is repeated for every of the brand new stems.”
The Fibonacci sequence might be present in seashells, the form of hurricanes, the proportions of an individual’s face, the size of your fingers, the physique of an animal or insect, DNA molecules, and even the Milky Method galaxy.
To your November content material advertising and marketing, take into account writing articles about how the Fibonacci sequence or the golden ratio impacts the merchandise what you are promoting sells. You could be shocked to study that every part from vacuum cleaners and vehicles to cellphones and work boots make use of the golden ratio of their design.
5. Begin a Fb Group
“Whereas taking part in Fb teams managed by others can assist you promote your model and enterprise, you must play by others’ guidelines. Managing a devoted Fb group of your individual permits you to management your complete group expertise and use your group for a particular goal,” wrote social media strategist Tammy Cannon in a 2017 Social Media Examiner article.
For November, begin a Fb group round your merchandise or the market section your organization serves. Tammy Cannon identified the Prompt Pot Neighborhood, which is a Fb group constructed across the Prompt Pot. The group is a spot to search out recipes, share experiences, and get essentially the most of an Prompt Pot. On the time of writing, it had about 1.5 million members.
The Prompt Pot Neighborhood has greater than 1.5 million members sharing and consuming content material that helps Prompt Pot promote extra.
Equally, a web-based retailer that sells fly fishing gear may create a Fb group round fishing, flying tying, or conservation. An electrical bike maker resembling Evelo may begin a bunch round staying match after 50.
As soon as created, your Fb group will likely be an excellent place to publish content material and hyperlink again to your weblog.
Bonus: Thanksgiving Day, November 22
That is the fifth consecutive 12 months that Sensible Ecommerce has revealed a listing of content material advertising and marketing solutions for November. In every of the 4 earlier editions, there was some point out of content material round Thanksgiving Day.
This 12 months, I’m together with Thanksgiving content material concepts as a bonus, taken from my 2014 article. These potential titles had been meant to reveal how versatile Thanksgiving might be as a content material subject.
- “How Thanksgiving Is Making the World a Higher Place”
- “20 Causes Your Grandma Was Proper about Thanksgiving”
- “16 Thanksgiving Myths Debunked”
- “5 Stunning Methods That Thanksgiving Is the Greenest Vacation”
- “What Gardeners Can Be taught from Watching Soccer on Thanksgiving”
- “Your Thanksgiving Day Soccer Planner”
- “12 Sudden Makes use of for Leftover Turkey”
