Content material advertising and marketing is a continuing stream of planning and producing. And subjects, even for search engine marketing, could also be arduous to search out.
The content material needs to be helpful, informative, or entertaining, and it ought to assist a enterprise entice, have interaction, and retain an viewers of consumers and prospects.
So for December 2021 content material advertising and marketing, think about business forecasts, vacation how-to articles, New Yr’s resolutions, and a few unusual holidays.
1. Trade Forecasts
December is the start of the top, the final month of the 12 months. It’s a pure time to prognosticate about tendencies and adjustments for 2022.
In your content material advertising and marketing, think about creating articles, movies, or podcast episodes that predict adjustments to the business your corporation serves.
For instance, a B2B service provider promoting restaurant provides would possibly wish to forecast demand for vegetarian or vegan menu gadgets. This forecast may reply a number of questions which might be useful to restaurant homeowners and managers.
Ought to restaurateurs add new vegetarian and vegan gadgets? Is there proof the development is waning? Are there extra vegetarians and vegan prospects? How does the vegetarian and vegan development evaluate to curiosity within the keto food plan?
Google Tendencies, which reveals the recognition of search phrases, can present perception. The display screen seize beneath compares search quantity for “vegan” and “keto.”
Google Tendencies reveals the recognition of search phrases. On this instance, the variety of searches for “vegan” has been comparatively fixed, whereas “keto” searches have declined.
Equally, an internet retailer promoting athletic tools to highschool college students and their mother and father would possibly think about a forecast that compares the price of a school schooling and the variety of out there scholarships by sport.
The concept is to create useful content material that may assist prospects perceive how tendencies in 2022 may influence them.
2. Vacation How-to
How-to articles and movies are content material advertising and marketing at its greatest. There is no such thing as a type of content material extra useful to customers.
For December 2021, create movies or articles to exhibit the right way to full a activity — the extra particular the duty, the higher.
Listed below are a number of examples on YouTube and standard web sites:
- “How To Make a Christmas Wreath“
- “5 DIY Christmas Recycled Decorations“
- “What to put in writing in a Christmas card“
- “How To Dangle Exterior Christmas Lights“
- “Spiked Vegan Eggnog“
- “Glazed Ham for the Holidays“
- “A 30-day Vacation Health Plan“
Attempt to determine how-to subjects which might be carefully related to the services or products your corporation sells.
3. Resolutions
On New Yr’s Eve, many of us are going to share a listing of resolutions. These are guarantees to themselves aimed toward enhancing their lives in a method or one other.
December is a wonderful time to start out fascinated about New Yr’s resolutions. Photograph: Tim Mossholder.
Numerous websites and sources estimate that between 40 and 50% of American adults set resolutions, so the viewers is substantial.
For December content material advertising and marketing, create decision lists and assets to assist readers plan their very own targets.
Prime resolutions are more likely to embrace:
- Eat higher,
- Reduce weight,
- Train extra,
- Develop private relationships,
- Save more cash,
- Earn more cash,
- Spend much less cash,
- Advance profession,
- Training,
- Drink much less alcohol,
- Give up smoking,
- Cut back stress,
- Journey.
Select subjects associated to what your organization sells. For instance, an internet stationery and workplace provide store may deal with monetary resolutions, publishing a collection of articles describing monetary journaling strategies.
Equally, a baggage retailer or males’s attire enterprise may launch articles or movies about journey planning. They could cowl the right way to journey safely regardless of Covid or describe potential locations.
4. Roof Over Your Head Day
December 3, 2021, is Roof Over Your Head Day in the US. It reminds us that many individuals battle with housing and to be grateful for what we’ve got.
Because the onset of the Covid pandemic, home costs have risen worldwide. In accordance with an October 2021 report in ApartmentGuide.com, rental costs in Ohio, for instance, have risen as a lot as 41% 12 months over 12 months. However the tide is popping in some locations, and November rental costs are down by a share level or so.
Whereas it may make sense for some companies to create content material in regards to the housing market, others would possibly deal with the “being grateful for what one has” a part of the Roof Over Your Head Day.
We must always all be pleased about the roof over our heads. Supply: ApartmentGuide.com.
5. Faux to be a Time Traveler
This concept could be the most artistic and probably the most enjoyable on this publish.
December 8, 2021, is “Faux to be a Time Traveler” Day. It is a chance for content material entrepreneurs to entertain readers and viewers. Listed below are two potentialities.
First, create an article or video describing the right way to rejoice Faux to be a Time Traveler Day. This text would possibly embrace really helpful time journey films or books. Or it may describe the right way to make an historic recipe for folk who wished to fake to journey again in time.
Second, Faux to be a Time Traveler Day may spark content material discussing time journey. An instance is the Unveiled YouTube channel, which has an eight-minute video describing 4 time-travel tales.
