In March 2022, content material entrepreneurs may produce evergreen workshops, useful tutorials, entertaining movies, St. Patrick’s Day concepts, or pay homage to family-owned companies.

Regardless of the subject, content material advertising ought to assist corporations appeal to, have interaction, and retain prospects. Doing that requires creating, publishing, and selling content material.

To assist fill your editorial backlog, listed below are 5 content material advertising concepts for March 2022.

1. Evergreen Workshops

Fashionable tradition has made the colour inexperienced seemingly inseparable from the month of March. It’s Irish heritage month in a number of nations. And it incorporates St. Patrick’s Day, which, in the US at the very least, usually consists of consuming inexperienced beer. There are different inexperienced celebrations, too — the town of Chicago dyes the river inexperienced, for instance.

So why not apply the inexperienced theme and launch a number of “evergreen” workshops?

A workshop differs from a standalone video or article in that it usually consists of interplay, usually requiring members to turn-in work.

The “evergreen” half describes a workshop that’s accessible at any time. E-mail automation directs members via the workshop, pointing to movies, boards, and actions.

Right here is an instance. Think about a web based music retailer that creates an evergreen workshop for starting guitar. The workshop may embody:

  • A number of video classes,
  • PDF sheet music,
  • A discussion board,
  • A web site for submitting homework,
  • E-mail automation to information members.

An evergreen workshop launched in March 2022 may encourage signups 12 months round. Picture: Oleg Ivanov.

The idea may work for all kinds of on-line companies.

  • Baggage retailer: “Journey to Asia” workshop.
  • Kitchen provide retailer: “Sustainable Cooking” workshop.
  • Authorized doc provider: “Employment Tax Filings” workshop.

2. Nationwide Craft Month

How-to content material is among the many only. Something that helps shoppers obtain a aim is actually helpful and encourages a way of reciprocity.

So why not acknowledge Nationwide Craft Month with a number of how-to articles or movies?

Listed here are a couple of examples on YouTube:

  • “Knitting for Freshmen” from Passion Foyer.
  • “Be taught to Crochet” by TL Yarn Crafts.
  • “Finger Knit Necklace” from Michael’s.

Don’t be afraid to increase the that means of the phrase “craft” to incorporate nearly any how-to matter, reminiscent of:

  • “How you can Tighten up a Weld Seam on a Patch Panel” from Eastwood.
  • “How you can Do a Kayak Self Rescue” by way of REI.
  • “The Sazerac Cocktail” by Anders Erickson.
  • “How you can Set up Grommets” by Lowe’s.
  • “How you can Open a Bottle of Champagne” from Martha Stewart’s web site.

3. Entertain Your Viewers

Fast development within the so-called creator economic system is increasing ecommerce and blurring distinctions between enterprise and leisure.

In March 2022, attempt to create content material that entertains your viewers. It may have interaction prospects and retain prospects.

An excellent instance is Guitar Salon Worldwide. This Santa Monica, Calif.-based retailer sells classical and flamenco guitars. Its YouTube channel incorporates excellent mini-concerts.

This video under options George Sakellariou enjoying “La Falda Bailante” by Lawrence Lengthy. The guitar within the video and linked from Guitar Salon’s YouTube channel is a 2021 Henner Hagenlocher SP/CSAR priced at $11,000.

Guitar Salon’s content material entertains shoppers, nevertheless it additionally helps promote merchandise.

Guitar Salon Worldwide connects entertaining content material to the merchandise it sells.

4. St. Patrick’s Day Celebration Concepts

It’s close to inconceivable to place collectively a listing of content material advertising concepts for March and never embody St. Patrick’s Day, occurring yearly on the seventeenth.

No listing of March content material advertising concepts could be full with out St. Patrick’s Day. Picture: Amy Reed.

An attire retailer may create an article for dressing like a leprechaun or a enjoyable get together outfit. Different examples embody:

  • “The 25 Greatest St. Patrick’s Day Actions for a Day Filled with Enjoyable,” Ladies’s Day.
  • “16 Greatest St. Patrick’s Day Traditions to Strive With Mates and Household,” CountryLiving.
  • “21 Greatest St. Patrick’s Day Actions for a Day Filled with Limitless Enjoyable,” Good Housekeeping.
  • “10 Methods to Rejoice St. Patrick’s Day with Your Household,” San Diego Household.
  • “17 St. Patrick’s Day Traditions to Assist You Rejoice Irish Satisfaction,” Parade.

5. Nationwide Mother and Pop Enterprise Homeowners Day

The time period “mother and pop enterprise” can describe nearly any small, privately-owned firm, together with many ecommerce operations.

Profile your individual “mother and pop enterprise” or a enterprise that impressed you. Picture: Tim Mossholder.

So why not be slightly self-serving throughout March 2022? Create content material that celebrates your individual small enterprise or those who impressed it.

Deal with this content material like a profile. Describe what sparked the enterprise. Embrace its ups and downs and plans for the longer term.