In December, your organization’s content material might spherical up 2019’s high tales or traits, sit up for what 2020 holds, or cowl seasonal occasions and how-tos.
Content material advertising and marketing is the act of making or curating content material, publishing it, and distributing it with the precise aim of attracting, participating, and retaining prospects for your enterprise.
Listed here are 5 content material advertising and marketing concepts to encourage your enterprise this December.
1. Finish-of-year Wrap-up
As 2019 involves an finish, it might be a superb time for content material entrepreneurs to look again on the traits, subjects, and even articles that stood out or impacted the trade their companies serve.
Your end-of-the-year wrap-up might be so simple as an inventory of your organization’s 10 hottest posts from 2019. It could be a listicle describing key traits from the previous yr, or it could be a retrospective video explaining how occasions in 2019 impacted your prospects, area of interest, or merchandise.
For a few examples, check out Lush cosmetics’ YouTube video, “Lush Thank You: 2018 Highlights” and Mr. Porter’s article, “The Menswear Moments We are going to Keep in mind from 2018.”
The Lush video emphasizes the corporate’s charity efforts, naming a number of causes Lush and its prospects helped to help. The Mr. Porter article seems to be at trend traits and recommends merchandise for purchasers to attempt. Each are good examples of wrap-up content material.
With out a lot effort, you might provide you with three or 4 fascinating wrap-up articles for your enterprise.
2. Look-ahead Posts or Movies
An in depth cousin to the wrap-up is the look-ahead. What predictions, recommendation, or suggestions can your organization supply its prospects for the approaching yr?
On-line retailer Mr. Porter featured a number of look-ahead articles in its content material advertising and marketing.
Right here your intention is to supply helpful articles, movies, or different content material that can assist people succeed. Let’s once more use the Mr. Porter web site for example. Listed here are a number of look-ahead posts the retailer printed in December 2018 or the primary week of January 2019.
- “High Bartenders Choose the Cocktails of 2019“
- “The Books to Learn in 2019“
- “Methods to Take Management of Your Funds in 2019“
- “The place to Sleep Like a King in 2019“
Your look-ahead article or video ought to mirror your model and prospects. Take into account these attainable titles for look-ahead posts.
- On-line instrument retailer: “High Labor-saving Energy Instruments for 2019”
- Kitchen provide store: “High Cooks Identify the Finest Meals for 2019”
- Direct-to-consumer bike maker: “The Finest Journey Rides for 2019”
3. Pearl Harbor Remembrance Day
On Sunday, December 7, 1941, Japan’s Imperial Navy attacked Hawaii’s Pearl Harbor, driving america into the Second World Struggle.
A photograph of Pearl Harbor taken from a Japanese plane.
Though it has now been 78 years, Pearl Harbor is among the many most remembered assaults in American historical past. For the anniversary, write an article, schedule a podcast, or create a video in regards to the occasions of that day.
Your Pearl Harbor content material may profile a survivor who went on to make an affect in your trade, or it might characteristic an inventor or innovator whose work might have impacted Pearl Harbor.
For instance, shops similar to PilotMall.com and PilotShop.com, which each promote gear for pilots, might characteristic Dr. Robert Morris Web page, the inventor of pulse radar. Some 19 of the ships at Pearl Harbor have been geared up with pulse radar, however these techniques weren’t turned on. If they’d been, wouldn’t it have modified the result of the battle?
In an identical manner, almost any ecommerce enterprise can discover a connection to Pearl Harbor. A swimwear and browsing retailer, as one other instance, may write an article in regards to the legendary Kaʻahupahau, the shark goddess who lived in Pearl Harbor and was believed to guard it.
4. Winter How-to
Winter formally begins on December 21, 2019. Your prospects could have winter tasks, and your content material advertising and marketing might be able to assist. Take into account creating useful articles or movies that describe easy methods to full particular duties.
Listed here are a number of concepts.
- A web based pet store: “Methods to Defend Your Pet from the Chilly”
- A backyard provide retailer: “Methods to Develop Herbs Indoors”
- A ironmongery shop: “Methods to Winterize Your Home windows”
Lowe’s has many sensible how-to articles on its weblog.
And some hyperlinks for inspiration from, respectively, Lowe’s, Dwelling Depot, and HGTV.
- “Frozen Pipes: Prevention and Restore“
- “Methods to Wire a Thermostat“
- “Methods to Winterize Your Roses“
5. Nationwide Tie Month
December is Nationwide Tie Month. It’s a time to rejoice males’s neckwear and the affect it has had on trend, enterprise, and tradition.
The trendy tie is claimed to have descended from Seventeenth-century Croatian cravats. Because the story goes, Croatian mercenaries employed to battle in France’s Thirty Years’ Struggle from 1618 to 1648 wore conventional silk scarves tied in a knot. These “hrvatis,” because the Croatians known as them, grew to become common in Paris. Members of the French royalty, together with Louis XIV, quickly started sporting knotted silk and lace ties.
Some take into account the tie is a staple of a person’s wardrobe. Others would by no means put on one. Photograph: Christian Lunde.
To your firm’s December 2019 content material advertising and marketing, you might rejoice or hate the necktie. Write an article, create a podcast, or make a video describing the way you (or your prospects) really feel about it.
