Content material advertising can assist join with new clients or deepen relationships with current ones. However some companies battle to seek out subjects to deal with. The excellent news is that alternatives abound in October 2020, when an organization may cowl Nationwide Taco Day, elevate cybersecurity consciousness, profile clients, present a short historical past of merchandise, or determine Halloween do-it-yourself tasks.

Content material advertising is the act of making, publishing, and selling content material with the purpose of attracting, participating, and retaining clients. The concept is that while you present one thing of worth, such nearly as good content material, shoppers will admire it and even reciprocate.

What follows are 5 content material advertising concepts that you need to use for your enterprise subsequent month.

1. Nationwide Taco Day: October 4

People collectively ate greater than 4.5 billion tacos final yr, in response to the Nationwide Taco Day web site. Given the U.S. inhabitants of round 331 million folks, that’s greater than a dozen tacos every.

People collectively ate greater than 4.5 billion tacos final yr, or roughly a dozen tacos every.

“For a dish so extensively obtainable, the historical past of the taco is de facto unknown,” the web site continued. “However in response to taco professional Jeffrey M. Pilcher, the phrase originates from the silver mines in Mexico within the 18th century, when taco referred to the little explosives employees used to extract the ore.”

“These have been items of paper wrapped round gunpowder and positioned into holes carved within the rock. ‘When you concentrate on it, a rooster taquito with a great scorching sauce is mostly a lot like a stick of dynamite,’ [said] Pilcher in an article at Smithsonian.com. ‘The primary references [to the taco] in any type of archive or dictionary come from the tip of the nineteenth century. And one of many first kinds of tacos described known as tacos de minero — miners’ tacos. So the taco is just not essentially this age-old cultural expression; it’s not a meals that goes again to time immemorial.’”

Regardless, the chances are good that the majority of your clients and prospects like tacos. Listed here are a couple of articles or movies your organization can produce in October 2020.

  • A kitchen provide retailer may publish 10 taco recipes, from conventional Taco Bell-style to a vegan, panko-breaded cauliflower model.
  • A workwear store promoting Carhartt and Berne attire may publish articles about the most effective job web site tacos, the most effective taco chains, or learn how to take away taco stains.
  • An workplace provide retailer may publish a listing of how to rejoice Nationwide Taco Day within the office.
  • An train tools vendor may publish a listing of wholesome taco recipes or suggest a exercise to assist shed the additional energy one may absorb celebrating Nationwide Taco Day.

2. Nationwide Cyber Safety Consciousness Month

Assist your clients perceive the way you shield them on-line and what they’ll do to guard themselves.

October 2020 is Nationwide Cyber Safety Consciousness Month. The observance dates to 2004 as a joint effort of the Nationwide Cyber Safety Division throughout the U.S. Division of Homeland Safety and the nonprofit Nationwide Cyber Safety Alliance. Its goal is to lift consciousness about cybersecurity and the way we — shoppers, companies, authorities companies — can work collectively to tackle cyber fraud and different on-line crimes.

For October content material advertising, you can clarify what your enterprise does to maintain clients protected and what they might do to raised themselves.

3. Profile Resilient Prospects

Buyer profiles are onerous to create. It’s a lot simpler to compose an article a couple of acquainted subject. However buyer profiles — particularly in video type — could be an especially efficient strategy to appeal to, interact, and retain buyers.

For a profile, determine potential clients worthy of the highlight and attain out to them to be taught their story. Then inform the story in an attention-grabbing manner.

In your October content material advertising, contemplate growing a couple of buyer profile articles, movies, or podcasts round people who misplaced a job due to the coronavirus however responded by launching an entrepreneurial endeavor.

Profile clients who could have misplaced a job due to the coronavirus, however who’re beginning a enterprise. Picture: Lionello DelPiccolo.

Attempt to affiliate these clients along with your model. For instance, an clothing store promoting climbing sneakers, backpacks, and tents may inform the story of a laid-off workplace employee, who remodeled her interest, say backpacking, into an outside journey faculty for single girls.

4. A Temporary Historical past

In lots of places of work, the de facto enterprise uniform for males is a pair of khakis and a polo shirt.

However the polo was created for tennis, as defined by Mr. Porter, the high-end males’s vogue retailer, in its lately printed submit, “A Temporary Historical past of Polo Shirts.”

“Mr. René Lacoste, an enterprising French tennis participant, was in search of a cushty various to the elegant, if just a little starchy, tennis whites of the day — white flannel trousers, a V-neck sweater, and a long-sleeved shirt, typically worn with a tie,” in response to the article, which appeared in The Journal, Mr. Porter’s on-line journal.

Take this glorious content material concept — “A Temporary Historical past” — from Mr. Porter.

The simple-to-read article options clothes (the product Mr. Porter sells), celebrities, and a satisfying little story. Use an analogous tactic — a product your enterprise sells, well-known people or teams of parents who use that product, and a satisfying story to create a short historical past of that merchandise.

Listed here are a couple of instance headlines.

  • “A Temporary Historical past of Energy Instruments”
  • “A Temporary Historical past of English Teas”
  • “A Temporary Historical past of Brassieres”
  • “A Temporary Historical past of Saddles”
  • “A Temporary Historical past of Ice Cream Spoons”

Be inventive, use your merchandise, and have enjoyable. “Temporary Historical past” posts are glorious content material alternatives.

5. Halloween DIY Tasks

Halloween will likely be totally different in 2020. Picture: Colton Sturgeon.

For retailers, Halloween is an important vacation in October. However Halloween in 2020 will doubtless be totally different as a result of pandemic. Thus, as a substitute of (or along with) publishing costume guides or comparable Halloween-related posts, contemplate creating directions for do-it-yourself tasks that your clients can strive at house.

As with every DIY-project content material, attempt to use the merchandise your enterprise sells. For instance, an omnichannel instrument retailer may describe learn how to construct a contactless machine that makes use of a movement sensor to deploy sweet to trick-or-treaters. The undertaking may characteristic a lot of instruments the shop sells.