The U.S. presidential election, family-oriented observances, running a blog, and even entrepreneurship are all glorious matters for your small business’s content material advertising and marketing in November 2020.

Content material advertising and marketing is the act of making or curating content material, publishing that content material, and selling it — with the goal of attracting, partaking, and retaining clients.

Utilizing content material on this means can assist search engine marketing, scale back an organization’s dependency on promoting, and assist set up direct relationships with an viewers of shoppers. What follows are 5 content material advertising and marketing concepts your small business can use.

1. The Elephant (or Donkey) within the Room

The election shall be prime of thoughts for a lot of American shoppers.

Tuesday, November 3, 2020, is election day in the US. American voters can solid a poll for the workplace of the president. Pressure and anticipation are prone to be excessive.

Whereas most, if not all, companies ought to avoid partisan and vitriol content material, it’s nonetheless potential to create intriguing articles, movies, or podcasts associated to the election.

For instance, think about you’re a uncommon or used e book vendor. You would create articles round:

  • “The ten Greatest Promoting Presidential Biographies,”
  • “5 Books You Ought to Learn earlier than You Vote,”
  • “The High 50 Presidential Marketing campaign Zingers of All Time.”

For the final piece, “The High 50 Presidential Marketing campaign Zingers of All Time,” you may embody President Ronald Reagan’s 1980 marketing campaign quip geared toward then-incumbent President Jimmy Carter:

“Recession is when your neighbor loses his job. Melancholy is whenever you lose yours. And restoration is when Jimmy Carter loses his.”

2. Household Reunion Planning Month

November is, amongst different issues, household reunion planning month. The thought is that the planning ought to begin in November to get all of 1’s brothers, sisters, aunts, uncles, and cousins organized and in settlement.

Maybe this custom started as a result of some people count on to stumble upon their prolonged community of kin round Thanksgiving, making it considerably simpler to start out the reunion dialog.

Planning subsequent yr’s household reunion may very well be a optimistic expertise for a few of your clients. Photograph: Naassom Azevedo.

Within the context of a world pandemic, one thing like household reunion planning is perhaps a optimistic and optimistic exercise. It’s going to focus planners on a way forward for household gatherings and a return to the pre-Covid norms. Who is aware of, maybe, it’s going to change “doom scrolling” with trying to find reunion places.

Your small business may assist. You would create content material round household reunion planning or concepts. As with all suggestion on this listing, ensure that reunion planning is a related subject for your small business and the business phase you serve.

Listed below are a couple of examples.

  • An internet clothes shop promoting tenting or comparable gear might produce an inventory of the very best nationwide parks for internet hosting an outside household reunion.
  • A kitchen provide retailer may price and assessment culinary excursions in California primarily based on how appropriate they’re for household reunions.
  • A swimsuit retailer might advocate a number of island places for the household reunion.

3. Nationwide Entrepreneurship Month

“Entrepreneurs in America have lengthy lent their abilities and passions to fixing issues, producing development and prosperity, and turning desires into new items and companies for individuals throughout our nation and world wide. Throughout Nationwide Entrepreneurship Month, we have a good time the entrepreneurs who serve their communities and bolster our economic system. We pledge our assist for them of their pursuit of the concepts and improvements of tomorrow,” mentioned President Barack Obama in 2021.

You would profile suppliers, telling their entrepreneurial story. Photograph: Remy Gieling.

And final yr, President Donald Trump mentioned, “All through our American story, the trailblazers who’ve been prepared to take nice dangers and chart new frontiers have modified the panorama of enterprise, science, and expertise, typically setting the worldwide tempo for productiveness and prosperity. Their relentless pursuit of success has launched new industries, created hundreds of thousands of jobs, and fueled an economic system that’s the envy of the world. Throughout Nationwide Entrepreneurship Month, we acknowledge the women and men who’ve turned their ardour into innovation, and we pledge to proceed fostering financial freedom, so the subsequent technology of transformational entrepreneurs can unlock their full potential.”

On your firm’s November content material advertising and marketing, think about profiling the companies that provide your organization. For instance, a retailer may characteristic two or three of its suppliers, telling the story of how the provider began, the challenges it confronted, and the way it overcame a number of the issues. You may embody articles about how your suppliers managed shutdowns earlier this yr.

4. NaBloPoMo

NaBloPoMo may very well be a possibility to listing or characteristic influencers and bloggers. Photograph: NeONBRAND.

Nationwide Weblog Posting Month or NaBloPoMo, as it’s typically referred to as, is supposed to encourage bloggers. It’s usually “celebrated” by posting one thing every day for the complete month.

On your firm’s November content material advertising and marketing, you may take part in NaBloPoMo, publishing one thing every day. It might deal with bloggers and influencers within the business your small business serves.

Within the latter case, you might create “round-up” articles, similar to naming 15 blogs your viewers of potential clients may like greatest.

5. Nationwide Household Caregivers Month

The pandemic has been particularly troublesome for household caregivers. If, for instance, somebody cares for an aged guardian or a disabled youngster, that caregiver could have had much less exterior assist due to the pandemic or could have had much less entry to merchandise or provides.

A number of research and studies assist this speculation, together with:

  • “Results of COVID-19 on Household Caregivers,” (PDF) College of Pittsburgh,
  • “Supporting Household Caregivers within the Time of COVID-19: State Methods,” Heart for Healthcare Methods,
  • “Coronavirus’ Influence on Gen X Caregivers,” AARP.

Constructive caregiver profiles may very well be a compelling subject for your small business’s November 2020 content material advertising and marketing. Photograph: Nathan Anderson.

On your content material advertising and marketing, think about profiling clients who’re additionally household caregivers. Handle the superb job they’re doing regardless of the current challenges. These clients could respect the popularity, and the parents studying your content material will acknowledge that your organization cares sufficient about its clients to concentrate.