In April 2022, content material entrepreneurs may publish seasonal listicles, act as creators, talk about sustainability, profile clients in motion, or deal with music appreciation.

Content material advertising is the act of making, publishing, and selling articles, movies, podcasts, and much like appeal to, have interaction, and retain clients. In some methods, it’s the final type of inbound advertising.

It isn’t, nonetheless, simple. Content material creation requires an nearly endless fount of concepts. So to assist, listed here are 5 content material advertising concepts you should utilize in April 2022.

An April Listicle

A listicle is an article in listing type. It is likely one of the hottest codecs for writing on-line. Ranker, Listverse, and Buzzfeed are examples of internet sites dedicated to listicles. This text is a listicle.

Listverse is an instance of a web site nearly solely dedicated to listicles.

As a type of writing, listicles are excellent at connecting or enumerating associated gadgets or concepts. Companies can use the format to match merchandise, companies, or related. Listicles additionally successfully clarify in any other case complicated subjects in ways in which a reader may skim.

Take into account creating listicles particular to the actions or pursuits of your organization’s clients.

Listed below are just a few instance titles companies may use this April.

  • Workwear store: “High 15 Moist Climate Jackets for Development Staff.”
  • Backyard provide retailer: “19 Veggies to Begin Rising in April.”
  • Baggage service provider: “The 15 New Journey Restrictions Hitting Vacationers in April.”
  • Cleansing options model: “The ten Dirtiest Issues in Your Home, and How you can Clear Them.”

Launch a Creator Sequence

The following part of content material advertising might be creator advertising.

Creators are the parents who make and share content material on-line, usually as people or as small firms. High creators embody Pat Flynn, James Clear, Phillip McKernan, Dorie Clark, and Paul Davids. Their enterprise is the content material they produce.

James Clear, for instance, is the best-selling creator of “Atomic Habits,” however a preferred electronic mail e-newsletter drove the e-book’s success. Paul Davids is a musician, however his on-line tutorials and classes have thousands and thousands of views.

Paul Davids is a musician who helps guitar gamers enhance their expertise. His content material is private, helpful, and entertaining.

Not less than just a few of us — equivalent to Scott Belsky, chief product officer at Adobe — have prompt that companies begin creating content material much like creators’.

In April, think about getting your organization’s creator collection began with a number of articles, a e-newsletter, or a video channel that emulates creator content material.

Hold America Lovely Month

April 2022 is Hold America Lovely Month. It is a chance to encourage People to maintain their group clear, inexperienced, and delightful.

From a content material marketer’s perspective, it might even be an opportunity to explain how your enterprise is decreasing waste or selling sustainability.

For instance, REI has began releasing an annual sustainability and stewardship report. It describes what the corporate is doing to cut back damaging environmental impacts.

REI publishes on its web site a stewardship report and touts its environmental efforts.

Motion Profiles of Clients

Firms presumably love their clients, the supply of success and revenue.

In April 2022, think about celebrating your clients as they do the issues they love. You may name this your customer-in-action profile. Think about a video interview whereby the shopper is doing (or not less than describing) what she loves.

For inspiration, try this video profile of photographer Ben Baker.

Music Appreciation

April is a musical month. It’s Worldwide Guitar Month and Jazz Appreciation Month.

April 3 is Nationwide Movie Rating Day.

April 11 is each Nationwide Barbershop Quartet Day and Nationwide Eight Observe Tape Day.

Music may make sense for some firms’ content material advertising in not less than 3 ways:

  • Playlists and tune lists,
  • Musician profiles,
  • Music because it pertains to merchandise.

An organization that sells, say, kitchen and eating provides may produce content material in every of the above classes.

For a playlist, the corporate may publish one thing much like Bon Appétit journal’s “We Made You 6 Good Dinner Get together Playlists, You’re Welcome.” The article describes a number of playlists and embeds a Spotify participant.

Bon Appétit produced a collection of dinner-related musical playlists.

The shop’s content material crew may profile musicians recognized for his or her love of meals. For instance, the foul-mouthed rapper Motion Bronson (Ariyan Arslani) is famend for his love of meals. A secondary possibility might be a dialog about meals with an rising musician.

Lastly, it might be attainable to speak about music within the context of merchandise the shop sells. An article titled “Jimi Hendrix’s 5 Favourite Dishes and How you can Put together Them” may embody spaghetti and crimson sauce, strawberry shortcake, and several other others. The article may even have an inventory of instruments and home equipment the shop sells.