Content material advertising requires a gentle stream of matters. For this October, think about protecting Halloween, Breast Most cancers Consciousness Month, vegetarianism, Oktoberfest, and what’s streaming on Netflix, Amazon Prime, and Hulu.

Content material advertising is the act of making, publishing, and distributing content material with the intention of attracting, partaking, and retaining prospects. Content material advertising works on the precept of reciprocity. If your small business supplies one thing of actual worth, corresponding to helpful, informative, or entertaining content material, your viewers might really feel like they owe your organization one thing in alternate. Usually meaning shopping for your services.

Listed here are 5 content material advertising concepts for October 2018.

1. Halloween Listicles

In america, Halloween is the second hottest vacation when it comes to retail spending, only a bit behind Christmas.

In 2017, about 179 million Individuals took half in Halloween, spending a complete of $9.1 billion, or about $86 every, on costumes, decorations, meals, and different vacation gadgets, in keeping with The Stability.

Halloween retail spending in america exceeded $9 billion in 2017. Supply: Statista.

Halloween could also be in style as a result of it’s enjoyable. People get to put on costumes, eat sweets, and spend time with family and friends members.

For October 2018, add to the enjoyable and think about creating Halloween-themed listicles or checklist movies to entertain your viewers of consumers and prospects. Simply this one time, attempt to provide you with link-bait-like headlines much like these on BuzzFeed, which printed the next entertaining, Halloween listicles.

  • “22 Instances ‘Harry Potter’ Followers Received Halloween“
  • “21 Terrifying Previous Pictures That Show Halloween Was As soon as Scary AF“
  • “14 Costumes No One Desires To See This Halloween“
  • “22 Pictures That Sum Up Halloween In The UK Versus Halloween In America“
  • “19 Halloween Costumes That Actually No One Might Determine Out“
  • “18 Most Cliché Halloween Costumes“
  • “14 Tweets From Mother and father About Halloween That Will Make You Chuckle Your Ass Off“
  • “The 21 Most Awkward Halloween Pictures Of All Time“

2. Breast Most cancers Consciousness Month

In October, a number of main charities and most cancers prevention sponsors work collectively to encourage breast-cancer-related schooling, early detection, and therapy.

This occasion was began in 1985 as a partnership between Imperial Chemical Industries (a most cancers drug maker on the time) and the American Most cancers Society. Breast Most cancers Consciousness Month made many, if not most, Individuals aware of the illness and led to vital will increase in donations and assist for breast most cancers analysis.

To your content material advertising, think about sharing tales of ladies who’ve triumphed over breast most cancers. These might be comparatively well-known girls — for instance, a web-based music retailer may profile Sheryl Crow, who’s a breast most cancers survivor — or, maybe, even girls inside your individual firm.

The Nationwide Breast Most cancers Basis is encouraging people to share most cancers shops through a touchdown web page.

 

The inspiration even launched Sandra Gonzalez’s story on YouTube for example of methods to share a breast most cancers story.

3. World Vegetarian Day: Oct. 1, 2018

Attempt vegetarianism in October 2018; you possibly can earn $1,000. The North American Vegetarian Society is selling a contest to have fun World Vegetarian Day on October 1, 2018, and Vegetarian Consciousness Month for all of October.

This contest could also be an fascinating alternative for content material advertising. Think about having a number of folks in your workers take the NAVS’s “Veg Pledge” and chronicle the method over thirty days in articles, podcasts, or movies. If, by likelihood, you win the $1,000, donate the funds to a charity.

You may discover loads to say about vegetarianism.

This received’t match each enterprise — specialty meat retailers will wish to skip this suggestion — however many retailers might discover a connection.

For instance, when you promote environmentally-friendly merchandise, you may point out the truth that vegetarian existence (or, extra particularly, vegan existence) might scale back greenhouse gases, in keeping with the Proceedings of the Nationwide Academy of Sciences.

A web-based health retailer that sells exercise tools might level out that vegetarianism could also be related to decrease danger of coronary heart illness, most cancers, and sort 2 diabetes.

4. Oktoberfest

Oktoberfest is the world’s largest beer pageant. It’s held in Munich, Germany, and whereas it begins September 22, 2018, it would run by means of October 7.

This quick video from WatchMojo will familiarize you.

 

Different nations, together with america and Canada, will maintain regional Oktoberfests, creating alternatives on your companies to affix within the celebration.

Listed here are a number of examples of potential Oktoberfest content material.

  • A housewares retailer might publish a listing of Oktoberfest recipes.
  • A males’s put on retailer may describe the most effective Oktoberfest beers obtainable in america.
  • A specialty meats retailer might describe conventional Oktoberfest sausages.

5. Streaming This Month

Netflix, Hulu, and Amazon Prime Video have modified the character of tv viewing. However with so many obtainable motion pictures, tv reveals, and originals, some viewers don’t know what to look at.

Your small business might assist clear the air with streaming suggestions distinctive to the trade you serve.

For instance, a web-based retailer of sporting items may advocate a number of good sports activities motion pictures, together with:

  • “Breaking Away” (1979),
  • “McFarland USA” (2015)
  • “Rudy” (1993)
  • “Miracle” (2004)
  • “Chariots of Fireplace” (1981)

 

To find out which providers stream a specific film, use the Web Film Database, which reveals whether or not a movie is out there on Amazon, and JustWatch, which lists most streaming providers.

Don’t be afraid to incorporate product suggestions alongside the best way. In “Breaking Away,” for instance, we see Dave Stoller’s character carrying and utilizing Campagnolo biking gear. Together with a listing of Campagnolo merchandise after the film advice might generate gross sales.