Content material connects a enterprise to customers not only for promoting but in addition for sharing info, humor, and expertise. However producing content material concepts will be difficult.

Keep in mind that content material advertising is the act of making, publishing, and selling articles, podcasts, and related that appeal to, interact, and retain an viewers of shoppers.

What follows are 5 content material advertising concepts virtually any enterprise can use in January 2022.

1. Begin a Podcast

Podcasting has moved from a fringe medium to a typical strategy to share concepts.

Within the U.S., there are roughly 120 million podcast listeners, based on Statista. If all of these are adults, one thing like 45% of People older than 18 hearken to podcasts.

So podcasts are fashionable. They’re additionally versatile.

A podcast can cowl any matter. On the time of writing, Privycast, an leisure present about bathrooms and bogs, had 42 episodes on Apple Podcasts.

Privycast is an leisure podcast about bogs.

If a podcast in regards to the restroom can exist and even appeal to an viewers, so can a podcast about vogue, instruments, do-it-yourself merchandise, health, and so forth. Each enterprise can discover a possibility to begin and keep a podcast. Make it a New Yr’s Decision.

2. Public Area Day: January 1

In the USA, January 1 marks when inventive works corresponding to music, movies, and books can enter the general public area. Which means the works’ U.S. copyright protections have expired.

First revealed in 1926, the e-book “Winnie the Pooh” will enter the general public area in the USA in 2022. This illustration by artist E. H. Shepard comes from the 1926 model.

Inventive works enter the general public area in America after considered one of three timeframes:

  • 70 years after the demise of the creator,
  • 120 or 95 years after creation or publication of a piece with a number of authors,
  • 95 years after publication for works created from 1923 to 1977.

All of those teams got an extension in U.S. copyright safety in 1998 with the Copyright Time period Extension Act (CTEA). The invoice was nicknamed the “Mickey Mouse Safety Act” because the well-known character was first seen in 1928 and, subsequently, Mickey’s copyright was prolonged by 20 years with this laws.

One other attention-grabbing truth in regards to the CTEA is that Consultant Sonny Bono sponsored the invoice. Bono was an entertainer earlier than he was a politician and is the primary member of the U.S. Congress with a primary pop single.

Public Area Day provides companies a couple of alternatives for content material creation. The obvious is with booksellers, music-related corporations, and artwork retailers, however many corporations will discover methods to attach with nice works of the previous.

For instance, a vendor of used books might publish a sequence of evaluations. Every would function a e-book coming into the general public area in 2022. The sequence would possibly begin with Ernest Hemingway’s “The Solar Additionally Rises.” Subsequent up might be A. A. Milne’s “Winnie the Pooh.”

3. Stroll Your Canine Month

Get out and stroll your canine in January as a part of Stroll Your Canine Month. Picture: The Inventive Change.

January is Nationwide Stroll Your Canine Month in a couple of Northern Hemisphere nations. This occasion encourages people to get outdoors regardless of the climate.

Content material entrepreneurs at pet provide or pet meals corporations might have the perfect outcomes with this matter, however Stroll Your Canine Month may also attraction to out of doors way of life manufacturers.

The concept may be properly suited to a listicle. Listed below are some instance titles.

  • “21 Causes to Rejoice Stroll Your Canine Month,”
  • “15 Ingenious Methods to Stroll Your Canine,”
  • “9 Well being Advantages Related to Canine Strolling,”
  • “10 Temper-boosting Advantages of Strolling Your Canine,”
  • “8 Methods Canines Are Good for Your Well being.”

4. King Tut Found: January 3

On January 3, 1924, archeologist and Egyptologist Howard Carter and his staff discovered a big stone containing a strong gold coffin and the mummified Pharaoh Tutankhamen.

Tutankhamun’s golden masks is likely one of the most recognizable Egyptian artifacts. Picture: Roland Unger.

Cater had been working in Egypt since not less than 1907 and had found Tutankhamen’s tomb in November 1922. But it surely took two extra years to seek out the stays of King Tut himself.

King Tut was not a widely known pharaoh in Carter’s period. However due to the wealth of the tomb and a number of other Western museum excursions, Tutankhamen is now, maybe, among the many most recognizable Egyptian pharaohs.

The anniversary of King Tut’s discovery (restoration) is a content material alternative for a lot of companies, together with any attire, furnishings, or residence decor retailer with Egyptian or Jap-themed merchandise.

5. Tweetstorm a Listicle

The time period “tweetstorm” can have a destructive connotation, however on this context, it describes a long-form Twitter publish prolonged as a thread.

Begin with a catchy publish. Then fill out the subject by replying to your personal publish.

The tweetstorm format is an efficient strategy to promote a listicle. Think about you could have a 10-item checklist. Write a “title tweet” that pitches the idea. Then reply 5 instances the place every is likely one of the objects from the listicle. Then publish a hyperlink to the complete article.

Right here is an instance from the “Phil from 4 Day Week” Twitter feed.

The title tweet reads, “I began publishing search engine optimization weblog posts in the beginning of the yr. Now ~200 folks go to my web site organically every day.”

Phil follows this up with eight replies to make the thread. The primary 5 are listicle factors:

  1. Determine subjects to write down about,
  2. Write an overview,
  3. Outsource the writing,
  4. Refactor,
  5. Wait patiently.

Phil additionally hyperlinks to an article on his web site.

One of many replies within the tweetstorm thread ought to hyperlink to the listicle you wish to promote.

To your January 2022 content material advertising, discover a number of of your organization’s high listicles and promote them with a tweetstorm thread.