On Monday, April 25, 2022, Twitter’s board introduced it had agreed to simply accept a purchase order provide of $44 billion from Elon Musk. This settlement targeted important consideration on the social media platform, giving content material entrepreneurs cause to check out Twitter’s editorial publication service, “Revue.”
Alternatives with Revue
Twitter bought Revue again in early 2021 and now permits anybody with a Twitter account to create an editorial publication.
The elemental benefit of this service is that Twitter will assist promote the publication instantly on the person’s Twitter profile. For instance, Creator Jay Clouse shares his Artistic Companion Publication on his profile, exposing it to greater than 14,000 followers.
Creator Jay Clouse promotes his publication instantly on his Twitter profile.
Suppose a enterprise or creator has developed a robust Twitter following. In that case, it might switch these followers to an electronic mail listing by way of a Revue publication subscription.
Content material Advertising
Entrepreneurs may discover that the Revue function is a superb technique to appeal to and have interaction potential prospects.
The service can convey plenty of visitors again to the marketer’s web site and supply a measurable return on funding for social media advertising.
Here’s a state of affairs.
Think about you will have a DTC model promoting exercise gear. Your merchandise are kettlebells, train maces, and dumbbells. Over the previous couple of years, your organization has garnered a major following on Twitter, so that you launch a “Health this week” editorial publication utilizing Revue.
You promote the publication in your firm’s Twitter profile, and shortly a few thousand people have signed up.
You then ship subscribers a health and vitamin recommendation publication linked to your weblog and featured merchandise every week.
Utilizing Revue is free, and with helpful automation on Zapier, you’ll be able to add subscribers to your traditional electronic mail advertising service.
Revue additionally offers the editorial, and ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, or MailUp give full electronic mail advertising choices.
Creator Engagement
Content material creators, who’re the pressure driving the creator economic system, may also use Revue.
As soon as once more, the important thing profit is the flexibility to advertise publication subscriptions instantly on a Twitter profile. However for creators, there’s additionally the choice to promote a paid publication.
On this state of affairs, the creator limits entry to some or all the publication broadcasts, asking subscribers to pay for premium content material. Revue takes a reduce and manages fee processing. The premium possibility is just like different publication providers, reminiscent of Substack.
Moreover, a creator may use Revue to develop an viewers instantly, promote merchandise or programs, or market different channels.
Set Up Revue
Let’s take a look at the way to arrange a Revue account.
Create a Revue account with an current Twitter profile.
Whereas it’s attainable to enroll with an electronic mail deal with, utilizing an current Twitter profile is simple.
Create a Revue publication together with your Twitter account.
You will want to authorize Revue like another app connection. Curiously, though Twitter purchased and built-in Revue, it makes use of its regular app authorization course of.
Authorize Revue inside the Twitter app.
Subsequent, you’ll arrange a profile and title your publication. This course of usually takes lower than 5 minutes.
Establishing Revue is quick and straightforward.
Subsequent, Revue will drop you instantly into its easy, inline editor.
The editor enables you to pull in content material from Twitter, Fb, Medium, or an RSS feed. You may also embed hyperlinks or movies.
Revue’s editor makes it very simple so as to add content material, together with movies.
Customers could make minor model modifications within the account settings part. Nevertheless, the aim behind Revue is to create editorial newsletters with only a few customization choices.
Join
Concerning customization and options, Revue was not a full-fledged electronic mail advertising alternative on the time of writing. For instance, it had no type of electronic mail automation. Therefore, it would be best to join Revue to your main electronic mail device.
For many entrepreneurs and creators, the first aim might be to share subscribers with an electronic mail advertising platform. The connection ought to add subscribers to your electronic mail advertising device when somebody indicators up by way of Revue and take away anybody who unsubscribes.
Revue has a number of electronic mail integrations obtainable.
It’s price mentioning that connecting to Zapier would require a Revue API Key. This key must be on the backside of the Integrations web page in a Revue account, however it might even be essential to request the important thing by way of chat.
Whereas it might be tempting to bypass Revue altogether and add subscribers to an electronic mail service supplier, think about using Revue so as to add people to an inventory.
Promote the Publication
Now for the very best half. Add the publication subscription type to a Twitter profile. In Revue, click on the profile picture within the higher proper, choose “Account Settings,” after which “Integrations.” Discover the Twitter integration and click on “Settings.”
The settings hyperlink lets you configure a given Revue integration. On this case, it is going to offer you entry to Twitter settings.
Click on the checkbox and save. Similar to that, your Twitter profile is able to promote your publication.
Enabling the publication in your Twitter profile is straightforward.
It would take about 5 minutes earlier than the publication subscription type seems on the related Twitter profile.
For Twitter customers, the subscription course of takes two clicks. The e-mail deal with related to a person’s Twitter account is the deal with handed to Revue as a subscriber.
